Mon Apr, 2013 by Digital Bus
Creating content is easy. Creating a sharable content is harder. However, it is marketers’ biggest dream to create both sharable and share-worthy content.
Virility: opportunities and challenges
Living at the era of digital, we, marketers, have everything the one could wish for to create a viral campaign. Viral marketing is a set of marketing techniques focused on encouraging individuals to pass on the marketing message to others, and, as a result, creating the potential message’s exposure.
The chances of going viral increased with a boost of peer-to-peer technologies such as social media, chat rooms, forums, blogs, etc., which enable messages to spread faster than ever before. So do the power of the brand interest groups. They get together on physical and/or virtual platforms to share their experiences or express their opinions regarding a certain brand, product, service or campaign. Therefore, it’s up to them to decide whether or not your efforts would go viral.
As a result, the greatest challenge for Internet marketing agency aiming to create a successful viral campaign is to come up with a creative idea that would engage its brand interest group, and encourage members of the group to share it beyond its border.
How To Create a Successful Viral Campaign
Experts say only 15 percent of all campaigns go viral online. Well, it might be a big number to some of you and surprisingly low to others. In any case, in order to become one of the 15 percent, there are few tips to follow when developing and launching a viral campaign:
1. Make it Simple and Sharable.
The main purpose of viral campaign is in its name. It aims to reach and engage the biggest possible number of people. Therefore, you have to make it simple and sharable. It doesn’t matter what methods you apply – video, online banner, social media post, – remember, the message you are trying to deliver goes first. It has to be clear and stand out. Great ideas are often simple and obvious and, therefore, can be left unnoticed. So brainstorm all the time.
2. Make it relevant.
No matter what your campaign is about, create it for your audience. They would be the early adopters of your viral campaign, and if they like it, they would share it. This, as a result, would increase chances your campaign go viral.
3. Go wild…but stay within the allowed shocking level.
As you probably noticed, the biggest hook for most viral campaigns is a shock value. It mostly applies for video campaigns, however, can also be relevant to any other campaign types. However, before you go and bombard the audience with your shocking viral idea, remember it might become your worst nightmare. People would talk, but how the would do it – totally up to you. So spicy your campaign, but don’t overdo it.
4. Don’t forget to optimize!
Without optimizing, your campaign is worthless. First of all, optimize the message of your campaign, by including relevant keywords. Do not ignore customized hashtags, alt tags and social media sharing buttons, so you make it even easier for your target audience find and share your campaign.
Going viral can make a powerful impact on your business. However, remember, it is not only about creating an entertaining message. A viral campaign needs to create conversations.
–By Elena Nadtochiy