May
22
Whether it’s mingling at professional associations, conventions, socials or with colleagues, the job of networking is never done. Sure, you may already have a career, but that’s no excuse to stop forming new relationships or nurturing the old ones. When building a business, you can’t rely solely on old contacts; you have to make new, valuable connections [...]
May
21
If you have a job or not, professional networking is key. How many times do we hear the expression: “It’s all about who you know.” For you to effectively network you can’t forget about having professional business cards, especially if you are looking for a job in the digital marketing industry. We are in an [...]
May
20
In today’s digital age, job seekers and businesses alike are learning to adapt to a changing professional networking environment. Though it may seem unnatural at first to familiarize yourself with the Internet and social media in a professional way, these venues open up doors to connect with people unlike before. Professional Networking for Job Seekers [...]
May
13
Social media and search are continuously being tied together lately. Understanding how to connect the two within your brands digital marketing strategies is essential for creating great campaigns and engaging users. There are certain aspects of social media marketing that must be complementary to search strategies. Making sure that elements work well together will produce [...]
Apr
29
Creating content is easy. Creating a sharable content is harder. However, it is marketers’ biggest dream to create both sharable and share-worthy content. Virility: opportunities and challenges Living at the era of digital, we, marketers, have everything the one could wish for to create a viral campaign. Viral marketing is a set of marketing techniques [...]
Apr
26
Search engine results are under constant scrutiny from the digital marketing community. As the largest player in the game, Google feels the vast majority of this heat, which tends to be driven by the question mark surrounding their protection of privacy. One of the most recent additions to this discussion is their integration of social [...]
Apr
25
Any good journalist will tell you journalism is people centric. What, where, when, why’s all are support for the most important piece of any story – the WHO. People look to the news and mass-media to find out about other people as a basic human drive to be social. We seek out stories, and every [...]
Apr
25
Matthew Altruda is highly regarded for his contributions to building a strong local music scene in Ann Arbor. During his April 24, 2013 LA2M presentation he shared his vision, “to make Ann Arbor the greatest music city in America,” and tips for bands to become successful. View the story “LA2M Recap: Let’s Make Ann Arbor [...]
Apr
19
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Apr
17
View the story “LA2M Recap: How Inbound Marketing Can Bring You More Customers ” on Storify [View the story "LA2M Recap: How Inbound Marketing Can Bring You More Customers " on Storify] LA2M Recap: How Inbound Marketing Can Bring You More Customers Learn inbound marketing from Ingenex CEO and LA2M founder Derek Mehraban at Conor [...]