Wed May, 2011 by Derek Mehraban
In October Yahoo announced the beta version of its Mail system’s redesign. There were promises, which leaving beta means Yahoo mail is achieving. Faster load times, social integration, and an improved search function are some of the offerings of the redesign. Yahoo Mail currently has 277 million users, which is a 1% drop from its enrollment one year ago. The other two leading webmail services are Hotmail and Google’s Gmail with 327 million users and 220 million users, respectively.
While social integration does not seem like a major advance, neither Hotmail nor Gmail have them. Yahoo Mail will also allow sending and receiving SMS. While these improvements may not turn Yahoo Mail into the industry leader, it cannot hurt to be seen as an innovative webmail service. At the least, these improvements should halt the slide in its user base. Digital agencies may also find their advertisements result in more traffic as the 277 million users might become more active.