Comments on: Web content, conversions and personas http://www.thedigitalbus.com/web-content-conversions-and-personas/ The Digital Bus by Ingenex Digital Marketing Thu, 19 Jan 2012 11:57:54 +0000 hourly 1 By: Kristina Hall http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1340 Kristina Hall Thu, 26 Feb 2009 01:19:31 +0000 http://www.thedigitalbus.com/?p=387#comment-1340 Persona: My target audience is Michigan State students who are interested in learning about new media but don't really know where to start. They would be familiar with courses at MSU and also how to enroll in courses and also be actively working to improve their marketable skills for entering the business world. Content: My content is the basic facts about the NMDL class with a few persuasive points. I also included external links where they can get more information about the course and also enroll or check future schedule of courses. Conversion: My ultimate goal of this page is to get people interested in the class and to persuade them to click on the links to the Digital Bus and to join the facebook group. Persona:
My target audience is Michigan State students who are interested in learning about new media but don’t really know where to start. They would be familiar with courses at MSU and also how to enroll in courses and also be actively working to improve their marketable skills for entering the business world.
Content:
My content is the basic facts about the NMDL class with a few persuasive points. I also included external links where they can get more information about the course and also enroll or check future schedule of courses.
Conversion:
My ultimate goal of this page is to get people interested in the class and to persuade them to click on the links to the Digital Bus and to join the facebook group.

]]> By: Juli Rybicki http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1337 Juli Rybicki Wed, 25 Feb 2009 16:11:44 +0000 http://www.thedigitalbus.com/?p=387#comment-1337 I am going to target the past-professional who left the workforce and/or industry for a variety of reasons, but now find themselves preparing to re-enter. The rules have changed dramatically, and the marketing/advertising world is much different today than it was eight or ten years ago. Sites like MySpace, LinkedIn and Face Book didn't exist - now they have gone beyond the social network aspect and entered the business network. For those who are not familiar with these types of sites it can be scary and intimidating. It can also be the deal breaker for potential employers. My conversion goal will be to get these individuals to enroll in the NMDL class - regardless of whether they seek a formal degree or not. I will explain how it will help put them back in the running in this tough, competitive employment environment. I am going to target the past-professional who left the workforce and/or industry for a variety of reasons, but now find themselves preparing to re-enter. The rules have changed dramatically, and the marketing/advertising world is much different today than it was eight or ten years ago. Sites like MySpace, LinkedIn and Face Book didn’t exist – now they have gone beyond the social network aspect and entered the business network. For those who are not familiar with these types of sites it can be scary and intimidating. It can also be the deal breaker for potential employers.

My conversion goal will be to get these individuals to enroll in the NMDL class – regardless of whether they seek a formal degree or not. I will explain how it will help put them back in the running in this tough, competitive employment environment.

]]> By: Brittany Rogers http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1333 Brittany Rogers Wed, 25 Feb 2009 07:08:35 +0000 http://www.thedigitalbus.com/?p=387#comment-1333 Persona: College student, may be undergraduate, graduate or professional student, any major, looking to increase knowledge of new media and to digital skills, little computer experience required. Content: Course information, requirements, skills that the course will provide and the benefits of the course. Conversation: To encourage individuals to enroll in the course, explain the importance of the information that the course teaches and to provide them with information about what the course involves. Persona: College student, may be undergraduate, graduate or professional student, any major, looking to increase knowledge of new media and to digital skills, little computer experience required.
Content: Course information, requirements, skills that the course will provide and the benefits of the course.
Conversation: To encourage individuals to enroll in the course, explain the importance of the information that the course teaches and to provide them with information about what the course involves.

]]> By: Josh Frank http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1331 Josh Frank Tue, 24 Feb 2009 02:05:59 +0000 http://www.thedigitalbus.com/?p=387#comment-1331 The audience persona is a typical college student looking for interesting classes with real world experience. The conversion goal is to get students to join the facebook group and sign up for the class. The audience persona is a typical college student looking for interesting classes with real world experience.

The conversion goal is to get students to join the facebook group and sign up for the class.

]]> By: Meribeth Tyszkiewicz http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1330 Meribeth Tyszkiewicz Tue, 24 Feb 2009 02:01:26 +0000 http://www.thedigitalbus.com/?p=387#comment-1330 Persona: • Communications Professional • PR, Advertising, Marketing, in-house Wellness Department • age range: 30 to 45 • has a Bachelors or Masters degree in their field but achieved their degrees after digital and social media were a factor in business • knows they need the knowledge but cannot put career on hold to go back to school • has many things vying for their non-work time • very motivated person who always wants to be on the leading edge of what is new in their field • their only experience of digital social networks is the idea that it is just a loose group of 20-somethings looking to “hook up” • personally interested in what is new and wants to be involved in the social networks on a more professional level • has thought that they might like to start a blog but does not know where to start Conversion Enroll; Read a student’s blog; link to web site for more information View assignment at: http://meribethtyszkiewicz.wordpress.com/2009/02/23/enroll-now/ Persona:
• Communications Professional
• PR, Advertising, Marketing, in-house Wellness Department
• age range: 30 to 45
• has a Bachelors or Masters degree in their field but achieved their degrees after digital and social media were a factor in business
• knows they need the knowledge but cannot put career on hold to go back to school
• has many things vying for their non-work time
• very motivated person who always wants to be on the leading edge of what is new in their field
• their only experience of digital social networks is the idea that it is just a loose group of 20-somethings looking to “hook up”
• personally interested in what is new and wants to be involved in the social networks on a more professional level
• has thought that they might like to start a blog but does not know where to start

Conversion
Enroll; Read a student’s blog; link to web site for more information

View assignment at:
http://meribethtyszkiewicz.wordpress.com/2009/02/23/enroll-now/

]]> By: Amanda Bendrey http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1328 Amanda Bendrey Mon, 23 Feb 2009 22:22:03 +0000 http://www.thedigitalbus.com/?p=387#comment-1328 Persona: College students near graduation that are looking for ways to differentiate themselves from the competition and add value to their skill set. This group is worried about not being able to find a job after graduation and knows they have to set themselves apart in a way that is relevant to what businesses need in this economy. Conversion goal: To get students to visit not only the webpage of the class and of MSU, but also to click on the links of some of the new media terms I have included that they may or may not be familiar with. I find a lot of people in this age demographic don't realize they are falling behind technology (i.e. blogs, social networks, bookmarking sites) and get motivated to learn about it when they find themselves behind the typical learning curve. Persona: College students near graduation that are looking for ways to differentiate themselves from the competition and add value to their skill set. This group is worried about not being able to find a job after graduation and knows they have to set themselves apart in a way that is relevant to what businesses need in this economy.

Conversion goal:
To get students to visit not only the webpage of the class and of MSU, but also to click on the links of some of the new media terms I have included that they may or may not be familiar with. I find a lot of people in this age demographic don’t realize they are falling behind technology (i.e. blogs, social networks, bookmarking sites) and get motivated to learn about it when they find themselves behind the typical learning curve.

]]> By: Jazmine Chase http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1327 Jazmine Chase Mon, 23 Feb 2009 19:07:47 +0000 http://www.thedigitalbus.com/?p=387#comment-1327 persona- my audience consist of 18-36 year olds interested in learning about new media. It will attract bloggers, and communication professionals such as advertisers and public relations specialist eager to enhance their business. content- It will focus on new media. It will allow access to new avenues in social media. Such as facebook, tweeter,and wordpress. conversion goal: The ultimate goal is to get people to sign up for the class. Also to click on links to get a sneak peek on what to expect regarding the class. persona-
my audience consist of 18-36 year olds interested in learning about new media. It will attract bloggers, and communication professionals such as advertisers and public relations specialist eager to enhance their business.

content-
It will focus on new media. It will allow access to new avenues in social media. Such as facebook, tweeter,and wordpress.

conversion goal:
The ultimate goal is to get people to sign up for the class. Also to click on links to get a sneak peek on what to expect regarding the class.

]]> By: Daniel Bachelis http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1326 Daniel Bachelis Mon, 23 Feb 2009 06:09:25 +0000 http://www.thedigitalbus.com/?p=387#comment-1326 The audience persona is confused by all the newest changes in the Internet and feels that he/she isn't familiar with how to utilize them all. The New Media Driver's License is then used as an ANSWER to their PROBLEM. This is a new media course not taught in schools, and thus so revolutionary that when getting a job, it can then place them ahead of all their colleagues. Now, I made sure to focus on BENEFITS not FEATURES of this course. No one cares about what this course offers, but only that it will SOLVE THEIR PROBLEM. I focused on how awesome and Important they will become at their new jobs as an expert of cutting edge technologies that their colleagues won't even know anything about. (that's what makes good copywriting, am I right?) CONVERSION GOAL: become a fan or member of the NMDL facebook page. The audience persona is confused by all the newest changes in the Internet and feels that he/she isn’t familiar with how to utilize them all.

The New Media Driver’s License is then used as an ANSWER to their PROBLEM. This is a new media course not taught in schools, and thus so revolutionary that when getting a job, it can then place them ahead of all their colleagues.

Now, I made sure to focus on BENEFITS not FEATURES of this course. No one cares about what this course offers, but only that it will SOLVE THEIR PROBLEM. I focused on how awesome and Important they will become at their new jobs as an expert of cutting edge technologies that their colleagues won’t even know anything about.

(that’s what makes good copywriting, am I right?)

CONVERSION GOAL: become a fan or member of the NMDL facebook page.

]]> By: Alexander Lee http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1325 Alexander Lee Mon, 23 Feb 2009 04:17:30 +0000 http://www.thedigitalbus.com/?p=387#comment-1325 Persona: I am basically targeting every college student who is expected to be job hunting. While my target doesn't particualerly discriminate a type of major at all, they are likely to be early 20s to late 20s. Communication Goal: My goal is to let students know that there is actually something that you can learn while they're in school, which will have a good positive effect on their future. Persona: I am basically targeting every college student who is expected to be job hunting. While my target doesn’t particualerly discriminate a type of major at all, they are likely to be early 20s to late 20s.
Communication Goal: My goal is to let students know that there is actually something that you can learn while they’re in school, which will have a good positive effect on their future.

]]> By: Kelly Viviano http://www.thedigitalbus.com/web-content-conversions-and-personas/comment-page-1/#comment-1324 Kelly Viviano Mon, 23 Feb 2009 02:12:07 +0000 http://www.thedigitalbus.com/?p=387#comment-1324 My persona was for a 21 year old senior in college. My goal was to get the reader to join the Facebook group and inquire more about the course. My persona was for a 21 year old senior in college. My goal was to get the reader to join the Facebook group and inquire more about the course.

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