Thu Feb, 2011 by Derek Mehraban
Viacom and Hulu have a reached an agreement to return some shows onto the Hulu lineup. The big shows are Comedy Central’s “The Jon Stewart Show” and “The Colbert Report”. There are some new additions to Hulu Plus, the fee for service portion of Hulu. Viacom had yanked the shows a few months ago after failing to reach a financial agreement with Hulu.
This announcement is on the heels of TV Everywhere, an initiative launched by Comcast and Time Warner to allow subscribers access to content across platforms. Businesses are realizing TV is soon to be like motion pictures with a large opening night and then lots of viewing afterwards. Customers want TV to fit into their schedules and making the online transition is a way for TV content providers to do so.
This is a trend that is exciting for digital marketers. The normal advertising model for TV will need to change as well. Digital marketers may even provide a way to transition away form the normal distribution channels as well. It will probably not take much time before individual production companies are looking for outlets for the productions that do not share revenues with the large broadcasters.