Mon Oct, 2010 by Digital Bus
Michigan State University recently hosted a discussion from Derek Mehraban about streamlining media efforts more effectively by integrating new media into the traditional media mix.The 3-part video guide focuses on the differences and advantages of new media integration, which he also teaches about in his course at MSU: New Media Driver’s License. Topics Mehraban discusses include social media, brand management, how to capture leads, and much more.
Check out the video to learn more:
Using New Media in Your Marketing Mix – Part 2
Using New Media in Your Marketing Mix – Part 3
For more videos by Derek Mehraban: http://vimeo.com/mehraban