Mon Sep, 2010 by Digital Bus
The one advantage pay-television providers have left is large amounts of new content to provide to a television hungry populace. Unfortunately for satellite, cable, and fiber optics providers the networks the first cracks are starting to appear in the solidarity between pay providers and content providers.
The American Broadcast Network and Fox have agreed to provide their network content to Apple TV. If this trend continues (and it is pretty hard to hold the line against technological trends and public preference for choice) there will be very little left to favor pay-tv versus on demand web provided programming.
On the other hand, there is other evidence to suggest that the content companies might be playing the new web based companies off of each other by splitting the content between them. In other words, it is possible that by only sharing certain content with each of the new providers the content moguls will be able to keep traditional pay-tv going while still making money off of the new providers.
Apple TV splits networks Wall Street Journal
Netflix, NBC extend partnership Investor’s Business Daily
TV Network moguls signal new age for show content Financial Times 9/25/2019