Fri Mar, 2012 by Derek Mehraban
FaceBook currently reaches 133 million US users and is expected to pass 150 million by the end of 2014. By 2014 Twitter will double its current American user base to nearly 40 million. Because of FaceBook’s massive size it makes sense that it cannot continue to grow at the pace it had been growing. Twitter’s much smaller base will allow it to take over FaceBook’s growth rate.
These numbers also assume a static social network. The current rates are with a current technology. Technology will advance and the social networks will also change and adapt to consumer needs. The networks will also adapt to business needs. Those needs are mainly those of the social media agency. With a growing user base social media agencies can expect FaceBook to retain its dominance and importance in an internet users online activities. Twitter’s role will continue to grow. As the social network improves what it can offer the marketer, then it may also increase its relevance to internet users as they use the internet more and more for purchases normally made in the analog world.