The Digital Bus

Have you set up a second Twitter account for the sole purpose of interacting with brands, following them, redeeming coupons, making service requests, and voicing complaints via Twitter? Maybe it’s a good idea.

Sometimes You Just Gotta Complain.

Flickr photo: kaibara87

It makes sense. Personally I hate to bog down my personal Twitter account with complaints or questions to companies about how their product doesn’t work, or to let them know there was a fly in my soup. But the fact is Twitter is a great way to communicate these items.

A Twitter complaint or request holds the brand accountable, and allows for a somewhat public solving of the problem. So if it’s such a good way to communicate with brands, what’s my problem? In my personal Twitter I don’t want to be a complainer.

Positive Tweets for Personal Twitter

I want my personal Twitter to be a bright, shiny Twitter account all about sharing information, helping others, and making the world a better place.

So what is my darker side Twitter? The Twitter account I use purely for following brands. The Twitter I only bust out when I need to make a transaction or launch a complaint. I certainly won’t tell.

Tags:   Brands · Customer Complaints · Engagement · TwitterNo Comments