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TechTown Detroit Welcomes Ingenex CEO Derek Mehraban

February 23rd, 2010 by DigitalBus

Ingenex CEO Derek Mehraban was the featured speaker at TechTown Detroit this morning for a select group of Detroit business owners at the TechTown Entrepreneurs’ Breakfast. The topic for today’s discussion was digital marketing for the entrepreneur and start-up business.

If your business can't be found on Google, does it exist?

Derek’s talk covered all the bases of digital marketing including social media marketing, integration of traditional and digital advertising, best practices for Linkedin and Facebook, search engine optimization, analytics and much more.

The entire discussion was presented from the perspective of entrepreneurs and start-up companies who may have more time than money and can use digital marketing as a powerful, cost-efficient way to connect with customers and drive brand awareness.

A diverse group of entrepreneurs was on hand for today’s digital marketing discussion. In case you missed it, the event was covered on the Ingenex live Twitter feed. Look for Ingenex at upcoming Tech Town Detroit events.

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2 responses so far ↓

  • 1 Gillian Ennis Feb 24, 2010 at 9:50 am

    Hello Eric,

    It was nice to meet you yesterday morning. Thank you for live tweeting the event, I know I used it as a tool to review any of Derek’s points I missed.

    I am looking forward to reading your companies future post.

    Gillian Ennis

  • 2 Gillian Ennis Feb 24, 2010 at 9:51 am

    Hello Eric,

    It was nice to meet you yesterday morning. Thank you for live tweeting the event, I know I used it as a tool to review any of Derek’s points I missed.

    I am looking forward to reading your company’s future post.

    Gillian Ennis