Thu Oct, 2009 by Derek Mehraban
Amidst the buzz of driving traffic, SEO, PPC, Twitter, LinkedIn, and Facebook, let us pause a moment and look out the proverbial window and absorb the concept of Microsites.
Microsites serve as a support page for your company’s main website. The latest bus, not buzz, delivers traffic and information-rich content to get your company the best ride on the digital marketing freeway. Be it a special event, new marketing campaign, or maybe pushing out current content in a whole new format, Microsites are fast-becoming a terrific way to pickup and deliver busloads of site traffic, and so much more.
Consider these benefits of your Microsite:
- Drive additional traffic to it as well as your parent site,
- Increase awareness,
- Offer you an opportunity to communicate, present, or announce something new about your company, i.e., a highly specific cluster of information,
- Provide keyword-rich content, which ultimately ranks higher in search engines and draws repeat visitors,
- Improve your Quality Score with search engines, which ultimately serves to
- Lower your PPC cost.
Among successful corporate Microsites are those built around a company’s Team Members, and here’s why:
Suppose people are looking to hire a specific team of experts. If your company’s Team Members are simply listed on your main website, the team of experts will be more difficult to find and far less effective at driving traffic to your site or getting your company hired.
With a separate Microsite showcasing your company’s Team Members, you will greatly improve ranking, hits, increase contacts from clients, and mostly position Team Members (and your company) as experts. In short, it is a perfect way to build credibility and get loads of backlinks to your main site.
A Team Member Microsite allows each member to build, monitor, and modify their own page, much like a “profile” similar to that found on Facebook and LinkedIn. These Team Member Microsites, however, allow your Team Members far more freedom to customize, add outbound links to other Profile Pages (such as Facebook, LinkedIn, or Twitter), and even link back to your own company’s main site – ultimately increasing your ranking and traffic.
These Team Member Microsites can also include RSS Feeds, Podcasts, and blogs to further engage repeat visitors.
Ingenex Digital is about to launch Team Microsites, a CMS-based product allowing you to build Home, About, Contact, News, and Profiles pages. This product, Team Microsites is a breeze to navigate, gives your company and its members expert credibility, busloads of backlinks to your Company’s main site, and even better, it will give you the freedom to create targeted landing pages as well.
Here are a few ideas to envision for your new Team Microsite:
- Engage your visitors with contests or games;
- Share industry-relevant tips, tricks, and advice straight from the expert employee, which link back your Company’s main website’s related product or service;
- Use this as a conduit for internal communication – keeping all Team Members up-to-date with current happenings;
- Consider networking with other companies via different Microsites for each department.