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CMOs Increasing Online Budgets

November 30th, 2010 Comments Off

While 42% of CMOs are still investing most of their budgets in print ads, that number is down from last years 67%. Many are still investing in TV ads, but those tend to be large firms that also have a large presence online as well. The best news comes from the 27% of CMOs that [...]

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Web content, conversions and personas

February 16th, 2009 44 Comments

A successful web site makes for a successful business. And the goal of a business web site is to convert – or to influence people to have certain behaviors. In order for your site to be successful you must think about three things: 1. Who are you trying to reach? You can define these people [...]

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