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Posts Tagged ‘Wall Street Journal’

Nov
23

More Worries About Social Networking Ads

Tue Nov, 2010 by

A new Wall Street Journal article points to a discrepancy concerning FaceBook’s supposed advertising dominance. Almost a quarter of all display ads were shown on FB and yet FB only earns about 10% of revenues from display advertising. This discrepancy is because resolving ads is not what generates the revenue, rather converting those ads is [...]

Oct
14

As online ad sales increase new advertising systems abound

Thu Oct, 2010 by

There is news of new platforms and systems for delivering digital advertising coming out almost every day. This exciting atmosphere for marketers is enhanced by evidence that businesses are moving from traditional advertising to traditional advertising. This quarter, according to Pricewaterhousecooper and the Interactive Advertising Bureau, internet advertising revenue has increased fourteen percent. The largest [...]

Oct
08

Some implications of “Facebook Groups”

Fri Oct, 2010 by

It appears advertising trade groups and platforms are all rushing to self-regulate on the issue of privacy to hold off potential congressional legislation. Despite this, it was a bolt from the blue yesterday when Facebook announced several privacy protecting moves for its platform. In particular, Facebook announced a new way to interact with smaller circles [...]

Oct
08

How will the content factories fight back?

Fri Oct, 2010 by

Jeffrey Bewkes has suggested the idea of “TV everywhere” as a means for the content producers and television providers to fight back against web-based televisions threat. The idea is for each content provider to provide their content to all of their customers through whatever screens the customers own. In other words, they would make their [...]

Oct
08

Google is on Fire

Fri Oct, 2010 by

Google TV is coming soon, Android phones are gaining in market share and are in first for new buyers, Chrome is gaining market share against Firefox and Internet Explorer. It is safe to say that Google is having a good run in their plans to expand their business model beyond search advertising. Some new details [...]

Oct
04

Skype Expanding Through Partnerships

Mon Oct, 2010 by

Skype is trying to expand its service to build more corporate conduits through its partnership with Anaya at the same time it is partnering with Facebook to create an easy interface between Facebook login and Skype functionality (using Facebook connect).  This move follows Google’s integration of voice calling into its Gmail product.  Google and Facebook [...]

Sep
30

Tablet Wars – Where does RIM fit in?

Thu Sep, 2010 by

It was confusing to read that Research in Motion was not releasing its “Playbook” tablet in time for the holiday season and that it would not automatically connect to wireless networks outside of through a blackberry smart phone. However, given that it is primarily targeting a business audience and builds on natural partnership with businesses [...]

Sep
30

Update: AOL invests even more in new image

Thu Sep, 2010 by

Today AOL continued its makeover by purchasing three businesses, the Tech Crunch blog, 5 min media (an online instructional video company), and Thing labs who produce a Twitter product called “Brizzly.” It remains to be seen if AOL will be accepted as a new hub but if it is it will generate a whole spate [...]

Sep
29

Update: Magazines Want Apple to Hurry Up

Wed Sep, 2010 by

The New Yorker has joined the ranks of iconic magazines with an iPad application allowing the owner to purchase the online version (including new bells and whistles only possible from a computer).  As more magazines appear in iPad formats it will increase the pressure on Apple to negotiate a model for subscription service for iPad [...]