The Digital Bus

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Posts Tagged ‘viral video’

Apr
29

Photo by cybriks

Are You Brave Enough To Go Viral?

Mon Apr, 2013 by

Creating content is easy. Creating a sharable content is harder. However, it is marketers’ biggest dream to create both sharable and share-worthy content. Virility: opportunities and challenges Living at the era of digital, we, marketers, have everything the one could wish for to create a viral campaign.  Viral marketing is a set of marketing techniques [...]

Jun
13

call me

“Call Me Maybe”: How four chords and a catchy chorus created a cultural moment

Wed Jun, 2012 by

One fateful day about a month and a half ago, stellar Ingenex intern Stacey made a pop culture reference—while giggling profusely—that I didn’t understand. The reference was to Carly Rae Jepsen’s “Call Me Maybe”, a bubblegum pop song that has accumulated more than 108 million views on Youtube.