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Tue Jun, 2011 by Derek Mehraban
There are two reasons June was a significant month for the digital agency. Tablet and smartphones sales were larger in volume than desktops and notebooks. Secondly, users spent more time on mobile applications than they did viewing web pages. That last development was the result mainly of more sessions per user rather than longer sessions. [...]
Thu Jun, 2011 by Derek Mehraban
The first rule of digital agencies, particularly with small firms for clients, is to have some sort of content platform, i.e. a blog. Blogs are great for communicating long form communications with the public, but they are not as good about receiving feedback. The process for a customer to leave feedback on a blog is [...]
Wed Jun, 2011 by Derek Mehraban
The Big Ten Plus News Directors Conference 2011 is at Michigan State University. I wrote this post for news directors attending the Big Ten Plus conference. It provides insight into using social media marketing, SEO, digital public relations, and digital marketing to promote your university and further the message of the Big Ten conference. Top [...]
Tue Jun, 2011 by Derek Mehraban
Apple announced today that its new iOS will offer a deep integration with Twitter. Users will be able to grant apps access to a Twitter account, so a login is not necessary with every use of the service. The camera will be able to send pictures automatically to Twitter as well as an integration with [...]
Thu May, 2011 by Derek Mehraban
A new report says paying for advertising spaces through Twitter is not a good investment. While some of the larger brands may have had some luck, the report says it definitely is not worth it for smaller brands. Using a Twitter service like most people do, for free, can still be valuable but more work [...]
Mon May, 2011 by Derek Mehraban
While a search engine presence is still the best method to direct traffic there is new data that Facebook is better than Twitter to direct traffic. Data compiled by Neilsen and then analyzed by the Pew Research Centre’s Project for Excellence in Journalism shows Facebook is the second or third most important driver of traffic. [...]
Fri Apr, 2011 by Derek Mehraban
Below the trending topics on the Twitter homepage Twitter has been experimenting with text ads. The ads are not labeled ads. These ads are probably also not a large income generator for Twitter since they do not appear in a user’s timeline. This testing does show that Twitter is committed to trying out new forms [...]
Wed Apr, 2011 by Derek Mehraban
It seems every year Twitter redesigns its homepage. This change, however, seems to make more sense than the previous ones, which may make Twitter more mainstream. Past redesigns have shown Tweets and trends in an effort to explain to newcomers by example. This redesign, however, is simple: offering only a brief explanation of what Twitter [...]
Wed Mar, 2011 by Derek Mehraban
LinkedIn, the social network for business professionals, recently reached 100 million users. This milestone was lost on many because it pales in comparison to FaceBook and Twitter. However, this milestone is an important one because LinkedIn is fundamentally very different than either of those other platforms. Of the 100 million users, 44 million of them [...]
Mon Mar, 2011 by Derek Mehraban
A new report by Yahoo and Cornell University sheds some interesting light on Twitter. The common conception that Twitter is a social network is not quite correct. Instead, Twitter is better seen as the evening news. It’s updates and breaking news brought to you by people you trust. Image from: Twitter The main reason it [...]