Digital Marketing Blog

Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps.     This will be lucrative for Facebook as they prepare for [...]

Of all the web destinations — social networks, games, email, etc… — social networks are the dominant destination. 23% of the time Americans are online is spent dealing with these networks. The top 5 of these networks are not a surprise, in descending order: Facebook, Blogger, Tumblr, Twitter and LinkedIn. Of the 10 most popular [...]

Klout is considered one of the industry leaders for measuring a Twitter user’s online presence. Last year, Klout added Facebook to its available service followed a few months ago by additions of LinkedIn, Foursquare and YouTube. Now Klout is offering its metrics for more: Last.fm, Blogger, Flickr, Instagram, and Tumblr. Klout plans to soon offer [...]

It’s been months since Twitter announced that it would offer up space in Twitter streams to advertisers. Now the twitter advertisements are here, and so far the reviews are favorable. Like advertisements, firms pay for the space. Those ads then appear in a format similar to tweets, but easily recognizable and dismissible. The ads will appear [...]

Criticisms of Twitter are not particularly new. The creation and widespread acceptance of Google+ has intensified these criticisms and now some are claiming that it is Twitter and not FaceBook who will be the big loser because of Google+’s entry into the social media marketplace. The criticism comes in a variety of stances, but they [...]

Despite having put up its paywall, the New York Times is interested in what compels people to share content to others. To satisfy their curiosity they have commissioned and now released a study. The study says some people are motivated by a desire to comprehend the content, as sharing increases comprehension in 73% of respondents. [...]

The firm Community 102 has released new data about the demographics of social media users. The main surprise is in the presentation of the data. It’s an infographic that makes reading easier than a report. The other main surprise is about the age group of the most active social media users. 25% of the users [...]

It used to be that Twitter’s direct messaging (DM) function was so constricted it was nearly useless. A Twitter user was only able to DM another user if both of them followed each other. Over the weekend Twitter announced that that policy has been rescinded. Now a user can DM another user without being followed [...]

New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]

There are two reasons June was a significant month for the digital agency. Tablet and smartphones sales were larger in volume than desktops and notebooks. Secondly, users spent more time on mobile applications than they did viewing web pages. That last development was the result mainly of more sessions per user rather than longer sessions. [...]