Digital Marketing Blog

TV producers are increasingly experimenting with social media within their broadcasts. The usual application is to have people Tweet and discuss the show as it is being aired. There is new data out about these multitaskers, those people who are watching TV and using the internet at the same time. The most interesting result for [...]

There is a guest post at ReadWriteWeb about the coming changes enabling digital marketing to reach a house’s TV.  Not normally considered a platform for digital marketing, there are many new products being developed that will make the TV a new form of computer monitor, assuming, of course, the bandwidth infrastructure allows. The problem with [...]

Jeffrey Bewkes has suggested the idea of “TV everywhere” as a means for the content producers and television providers to fight back against web-based televisions threat. The idea is for each content provider to provide their content to all of their customers through whatever screens the customers own. In other words, they would make their [...]

Jeff Bewkes, the chairman and CEO of Time-Warner made an odd statement this week when he said, “People love their TV, they love it on their TV screen, and they love it on their new screens.” I am assuming this head-honcho of a content factory understands that web-based television interfaces do and will work with [...]

Given the re-imagination of the magazine and newspaper publishing model being planned by Apple and publishers it might be important to consider some new research on differences in gender when it comes to magazine reading.  Women are twice as likely to give their undivided attention when reading a magazine as men.  This certainly could be [...]

Seth Godin today talks about Henry Ford and the assembly line. The assembly line revolutionized our manufacturing process, and changed the world forever. As Seth points out though, it also brought us to where we are today, a country trained for blue collar work that is overpaid and struggling to stay alive in the global [...]