May
06
The Eastern Market in Detroit, MI was full this year with digital marketing enthusiasts from across the nation who gathered to hear the latest and greatest in digital marketing. The two-day conference was jam-packed with engaging speakers and presentations that ignited inspiration, challenged misconceptions (notably, the dangers of location-based applications) and the funding of an [...]
Apr
21
Tweetea is a Michigan original. One of the many innovative ideas coming from SE Michigan, the Twitter-based networking and social event takes place every Tuesday at 7:30 PM across Michigan and Ohio but reaches across the nation to encourage others to join the conversation. In an effort to bridge the divide between Ann Arbor and [...]
Feb
28
Trending topics on Twitter generally break down into 3 categories (exluding the ever-prevalent Spam as a category): Personal, Promotional and News. Take for instance today’s Top 10 Trends via What The Trend: #iwasthekid – personal #bornthiswaymusicvideo – promotional 1vdebat – news (Dutch) Kirk Douglas – news Wideman news Annie Girardot – news Mother Monster – [...]
Dec
22
As digital continues to grow in popularity, holiday cards have started to take up a significant space in the holiday industry. Companies like Jib Jab allow users to personalize digital cards to send to friends/family/clients. A fun and cheap way to connect with those you or your company care about, digital holiday cards seem to [...]
Dec
06
Have you logged into Facebook recently? You may have noticed a few changes to your Facebook Profile design. While Facebook boasts of improvements to visual browsing and new user experiences, the redesign seems to subtly echo business networking powerhouse, LinkedIn. Aside from the initial disorientation, let’s review the Pros and Cons: Photos take center stage [...]
Nov
10
Great turn out for the Lunch Ann Arbor Marketing meeting today. I am honored to have the opportunity to share my insights into integrating digital PR into your marketing mix with such an enthusiastic and eager crowd. I’d like to highlight some of the topics discussed and share with you some resources that can help [...]