Digital Marketing Blog

Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]

On Christmas Day there were 7 million Android smart phones and iPhones activated across the U.S. The new phones combined with the already existing inventory made that week the heaviest app download week in history. It is estimated that 1.2 billion apps were downloaded that week alone. That number is a significant jump over a [...]

    11% of American adults now own a tablet. Three quarters of them use the tablet everyday and more than half of all tablet owners use them as a news delivery vehicle. The tablet,  is beginning to supplant PCs and print media. Pew Research has even learned that many tablet owners consume more news [...]

New data by The E-Tailing Group shows tablets are used much more than smartphones for online shopping. One tenth of all tablet owners use it for daily shopping and one quarter used it for purchasing at least six times in a six month period. Smartphone users pale in comparison. 6% of smartphone users use their [...]

The mobile operating systems war is only now heating up as Android based systems are usurping some iOS space. In 2012, however, Microsoft will enter into the fray. Image from: Infosyncworld It seems easy to discount the effort given how slow the Microsoft phone has been in penetrating the smartphone market. Microsoft’s recent partnership with [...]

Even though it seemed the tablets would pave the way for the future of mobile computing, skeptics needed time to see the data. A survey is now published that finds tablet owners are very satisfied. Even though there is not much diversity in the tablet market (most are iPads) the survey is important, as increased [...]

Forrester Research has revised its forecast for tablet usage because its previous projection was too conservative. 2011 is going to see tablet sales double to 24.1 million units and Apple’s iPad will continue to dominate that market through 2012. Forrester Research has also changed its prediction rates for replacements. Earlier the forecast had assumed people [...]