Digital Marketing Blog

Mobile application Shazam is using the Super Bowl on Sunday night to rollout a new function. Shazam is an app that listens to the music in the background and then identifies the song for the user. Links are then provided to the song’s lyrics or to a place to purchase the track. Until now that [...]

The 2011 Super Bowl is still months away but it should now occupy a place in digital marketers’ strategic visions. It is predicted to be the most expensive event ever for digital and social media innovation. The ads will, of course, be about branding but with a nuance: they will actually be about online branding. [...]

It’s the Monday after the Super Bowl, and any marketing blog worth its pixels is going to contribute its commentary about the advertisements. While I was watching this year’s festivities, I noticed that many companies are taking a much more subtle approach to their digital marketing strategies than before. Gone are the days when every [...]