Nov
04
Klout, the foremost measurer of influence on the internet, has partnered with brands in an effort to spread influence in the analog world. Some of the disclosed partners are Audi, Starbucks, Secret and Microsoft. Users judged to have high influence as well as some other qualifying characteristics are sent free products. Klout also includes instructions [...]
Oct
04
Facebook has announced a new type of advertising unit. The new unit is called an Expandable Ad and if the user has liked the brand, then the ad will expand allowing the user to see and make comments. This is unlike Social Ads, which tells if a user’s friend has liked the brand, and [...]
Jan
19
Starbucks began experimenting with a mobile payment system in September 2009. The program has been enough of a success that Starbucks is now rolling the program to an additional 6,800 stores. Customers use the smartphone app, not yet available for Android phones, to store value from a credit card. A barista then scans the code [...]