Digital Marketing Blog

The first rule of digital agencies, particularly with small firms for clients, is to have some sort of content platform, i.e. a blog. Blogs are great for communicating long form communications with the public, but they are not as good about receiving feedback. The process for a customer to leave feedback on a blog is [...]

It is becoming harder and harder for FaceBook to make announcement which changes the economics of advertising with the social network. It is the single largest entity on the internet that draws traffic, has advertising and brings people looking to be affected. Some of the games FB offers have been wildly successful, and yet there [...]

Not satisfied with being the communications hub of the internet, FaceBook is teaming with Spotify to launch a music streaming service. FaceBook has already jumped into the movie streaming business and now it is widening its net. The streaming service is said to be able to function in as little as two weeks, but for [...]

In October Yahoo announced the beta version of its Mail system’s redesign. There were promises, which leaving beta means Yahoo mail is achieving. Faster load times, social integration, and an improved search function are some of the offerings of the redesign. Yahoo Mail currently has 277 million users, which is a 1% drop from its [...]

LinkedIn, the social network for business professionals, recently reached 100 million users. This milestone was lost on many because it pales in comparison to FaceBook and Twitter. However, this milestone is an important one because LinkedIn is fundamentally very different than either of those other platforms. Of the 100 million users, 44 million of them [...]

Photo sharing has been tough for marketers to crack. Some breakthroughs are being discovered, however. As well as some creative approaches there is now better data about who uses photo sharing and when they use it allowing better targeting. This data will be helpful for digital marketers trying to tap into this user driven vein. [...]

Despite economic hardships, there is more data advertising budgets are increasing their shares for social networking worldwide. Unsurprisingly, Facebook drives most of this growth. This year, 10.8% of online advertising will go towards social networking sites, and that number is expected to top 12% in 2012. Marketing outside the US will drive most of this [...]

Photo Credit: Women’s Financial Forum The research shows women are like everyone in their use of social networking. If, however, the purpose is to target advertising for women, then online communities offer a better platform than social networking sites like FaceBook. In a survey comparing social networking sites, online communities for women and portals, most [...]

Have you logged into Facebook recently? You may have noticed a few changes to your Facebook Profile design. While Facebook boasts of improvements to visual browsing and new user experiences, the redesign seems to subtly echo business networking powerhouse, LinkedIn. Aside from the initial disorientation, let’s review the Pros and Cons: Photos take center stage [...]

Despite the predictions and hype only 4 percent of Americans use location based social networking, according to Pew Research Center’s Internet and American Life Project.  The infrastructure is laid.  The marketing is in place.  Even the maps have been colored in.  But the people are not using. This is not a problem.  Location based services [...]