May
30
One of the hardest aspects of professional networking, aside from making quality connections, is maintaining relationships with your connections. It might seem simple to stay connected in a digital marketing driven society filled with countless social networks – when really the adverse is often true. Like other job related items, professional social networking requires persistence. [...]
Jun
08
1. “Larry the Bird” gets a makeover Twitter announced this Wednesday that the famed bubbled typeface from the social network’s humble beginnings is no more. In recent years, both the word “twitter” and a small blue bird (nicknamed “Larry the Bird”) have been used to represent the brand; now, a sleeker, simpler bird will serve [...]
Oct
25
Google’s Music Beta Service is about to launch a new service similar to iTunes allowing users to purchase and download songs for about $.99 each. A major difference between this service and all other online music stores is its linkage to a social network. Google+ will be used to drive sales to the new stores. [...]
Jul
29
It’s been months since Twitter announced that it would offer up space in Twitter streams to advertisers. Now the twitter advertisements are here, and so far the reviews are favorable. Like advertisements, firms pay for the space. Those ads then appear in a format similar to tweets, but easily recognizable and dismissible. The ads will appear [...]
Jul
13
The firm Community 102 has released new data about the demographics of social media users. The main surprise is in the presentation of the data. It’s an infographic that makes reading easier than a report. The other main surprise is about the age group of the most active social media users. 25% of the users [...]
Jul
13
FourSquare will begin offering deals to customers through popular deep discounters like Groupon, Living Social, Gilt Group and some others. FourSquare has 10 million users and with its data set on many of those users the advertisements should be well targeted and see results for the participating vendors. Normally FourSquare makes no money from the [...]
Jul
11
Since last year the number of online shoppers using a brand’s FaceBook page has increased 3 percent. That bump moves blogs, forums and review sites into second place. Many FaceBook users, about 35%, are willing to make purchases through widgets and apps on FB’s site and more than half of users, 53%, have reached an [...]
Jul
07
The worst kept secret in the business is that FaceBook is too large. FB has too many customers to manage all of the advertising impressions well, so it does what everyone does: outsources. FB has almost two dozen advertising agencies that are allowed to render ads on FB pages. BitsStation.com Social media agencies should look [...]
Jul
06
It used to be that Twitter’s direct messaging (DM) function was so constricted it was nearly useless. A Twitter user was only able to DM another user if both of them followed each other. Over the weekend Twitter announced that that policy has been rescinded. Now a user can DM another user without being followed [...]
Jun
24
New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]