Digital Marketing Blog

Lightspeed Research has revealed that more people receive their news from Facebook feeds than from Twitter feeds. The data is broken down into age groups and the type of media outlet consulted. TV still dominates across all age groups as the main source of news. For consumers over 34 radio comes in second. Consumers younger [...]

YouTube has announced that it will begin selling products besides just real estate for advertisements. The Merch Store will be rolled out over the coming weeks and for now it is limited to musicians. The Merch Store will allow musicians or bands with a YouTube channel to sell branded merchandise, songs and even concert tickets. [...]

Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps.     This will be lucrative for Facebook as they prepare for [...]

  Facebook has announced a new type of advertising unit. The new unit is called an Expandable Ad and if the user has liked the brand, then the ad will expand allowing the user to see and make comments. This is unlike Social Ads, which tells if a user’s friend has liked the brand, and [...]

Of all the web destinations — social networks, games, email, etc… — social networks are the dominant destination. 23% of the time Americans are online is spent dealing with these networks. The top 5 of these networks are not a surprise, in descending order: Facebook, Blogger, Tumblr, Twitter and LinkedIn. Of the 10 most popular [...]

The problem Coke faced this morning might not be pertinent to the digital agency and small firms recently embarked on social media. This morning the Coca-Cola Facebook page issued a “Happy Student Day!” greeting in Portuguese. Student Day is a well-known holiday in Portugal. The commentary have since been removed, but only after hours and [...]

It’s been months since Twitter announced that it would offer up space in Twitter streams to advertisers. Now the twitter advertisements are here, and so far the reviews are favorable. Like advertisements, firms pay for the space. Those ads then appear in a format similar to tweets, but easily recognizable and dismissible. The ads will appear [...]

Criticisms of Twitter are not particularly new. The creation and widespread acceptance of Google+ has intensified these criticisms and now some are claiming that it is Twitter and not FaceBook who will be the big loser because of Google+’s entry into the social media marketplace. The criticism comes in a variety of stances, but they [...]

Despite having put up its paywall, the New York Times is interested in what compels people to share content to others. To satisfy their curiosity they have commissioned and now released a study. The study says some people are motivated by a desire to comprehend the content, as sharing increases comprehension in 73% of respondents. [...]

The firm Community 102 has released new data about the demographics of social media users. The main surprise is in the presentation of the data. It’s an infographic that makes reading easier than a report. The other main surprise is about the age group of the most active social media users. 25% of the users [...]