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Thu May, 2013 by Lauren Schneider
One of the hardest aspects of professional networking, aside from making quality connections, is maintaining relationships with your connections. It might seem simple to stay connected in a digital marketing driven society filled with countless social networks – when really the adverse is often true. Like other job related items, professional social networking requires persistence. [...]
Fri Apr, 2013 by Digital Bus
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Wed Mar, 2013 by Erin K. O'Neill
Sharing useful information that’s packaged in fun ways and distributed across company blogs and social networks positions your company as an expert in your field and keeps you at the forefront of your customers’ mind. Content marketing is a great way to garner goodwill from your audience and increase engagement with your brand. But, just [...]
Tue Jan, 2013 by Derek Mehraban
Digital marketing training is more important than ever. I can say this from the experience of teaching the New Media Drivers License for Michigan State University over the past 5 years. In that time I have taught thousands of students how to use Digital Marketing. And they just keep coming. This semester we have almost [...]
Tue Jan, 2013 by Digital Bus
Customers are savvy. If they don’t want to be marketed to they will skip commercials with Tivo, they will not like your brand on Facebook, nor will they follow you on Twitter. Today’s consumers want what they want, and they want it their way. This is why it is sometimes hard for marketers and businesses [...]
Fri Jan, 2013 by Digital Bus
The Internet is the new schoolyard sandbox. Share your toys, your information, and everything else you can. In 2013, businesses who actively share and engage with their customers will prosper. Marketing has caught up with the digital revolution. Business can now offer better apps, better content and have the chance to truly give back to [...]
Thu Jan, 2013 by Erin K. O'Neill
In 2012, most social networks took great strides in becoming more visual mediums. Facebook moved everyone over to the timeline format, which gave profile pages a huge space for pictures and created a time-focused visual orientation. LinkedIn launched a similar restructuring for brand and profile pages. Twitter redesigned their profile pages too, to give a [...]
Mon Dec, 2012 by Erin K. O'Neill
The last Friday of the month recently passed by once more, meaning it was time for another @ingenexdigital #DigitalChat! This week’s topic? Marketing via Instagram, how people could use the photo-sharing platform for marketing, and if it was a viable marketing method!
Fri Dec, 2012 by Erin K. O'Neill
One of the best manifestations of a brand-related community is the Harry Potter fansite Pottermore. J.K. Rowling successfully harnessed the massive and supremely passionate fanbase for her novels by creating a site where fans can digitally navigate the narrative of the books and further explore the Wizarding world. Pottermore provides unique content and snippets of [...]
Wed Dec, 2012 by Erin K. O'Neill
View the story “Twitter and Instagram Break Up” on Storify