Digital Marketing Blog

SparkScore was announced on Thursday as a Klout-like analytic for brands. The method is fairly simple, even if the devil is in the details. The measure asks if someone would recommend the brand. If a yes is the answer then that answer is scored as a 100. A no is scored as a -100. The [...]

Zoomerang has released its latest results from surveys of chief marketing officers around the world. It is no surprise that investments into digital marketing will be ramped up. 68% of respondents say they are going to use 2012 budgets to integrate social media spending into their email campaigns. While Social media is valuable, most executives [...]

Many schools have responded to YouTube’s large library by shutting down access to the video server. Because this represents lost revenue YouTube has now created a separate channel which will offer schools videos that are educational and devoid of inappropriate materials. The goal is for school administration to turn on access to YouTube EDU where [...]

Edgerank analyzed over 80,000 Facebook posts from October 2011 and came to some surprising conclusions. Every time a post is liked, that post will receive 3.1 clicks. However, when there is a comment then that post will receive 14.678 clicks. That’s an astounding ratio of almost 5 to 1.     Edgerank also released data [...]

Lightspeed Research has revealed that more people receive their news from Facebook feeds than from Twitter feeds. The data is broken down into age groups and the type of media outlet consulted. TV still dominates across all age groups as the main source of news. For consumers over 34 radio comes in second. Consumers younger [...]

YouTube has announced that it will begin selling products besides just real estate for advertisements. The Merch Store will be rolled out over the coming weeks and for now it is limited to musicians. The Merch Store will allow musicians or bands with a YouTube channel to sell branded merchandise, songs and even concert tickets. [...]

Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps.     This will be lucrative for Facebook as they prepare for [...]

  Facebook has announced a new type of advertising unit. The new unit is called an Expandable Ad and if the user has liked the brand, then the ad will expand allowing the user to see and make comments. This is unlike Social Ads, which tells if a user’s friend has liked the brand, and [...]

Of all the web destinations — social networks, games, email, etc… — social networks are the dominant destination. 23% of the time Americans are online is spent dealing with these networks. The top 5 of these networks are not a surprise, in descending order: Facebook, Blogger, Tumblr, Twitter and LinkedIn. Of the 10 most popular [...]

The problem Coke faced this morning might not be pertinent to the digital agency and small firms recently embarked on social media. This morning the Coca-Cola Facebook page issued a “Happy Student Day!” greeting in Portuguese. Student Day is a well-known holiday in Portugal. The commentary have since been removed, but only after hours and [...]