Digital Marketing Blog

It used to be that Twitter’s direct messaging (DM) function was so constricted it was nearly useless. A Twitter user was only able to DM another user if both of them followed each other. Over the weekend Twitter announced that that policy has been rescinded. Now a user can DM another user without being followed [...]

Google analytics is the widest used analytics tool used by webmasters. The number of metrics and comparisons offered is astounding, especially since Analytics is free. Now Analytics has updated to include metrics for social tools. Analytics will compile data about “Likes”, retweets and “+1”s. Not only is an activity report available but so too is [...]

It’s been known to exist for a few months now and in the works for just over a year. Google+, Google’s attempt to mimic and displace FaceBook, has finally been unveiled. But only to a select few, for the moment. Rumors are that it looks a lot like FaceBook and functions much the same way. [...]

The Federal Trade Commission has announced that it will look into complaints about some anti-competitive practices by Google. Google currently controls two thirds of the search market. What is interesting about this announcement is that Google is right now at its weakest since securing its dominance as the search leader. TmobileTeeks.com Microsoft’s Bing is an [...]

New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]

Google is launching a new framework, WebRTC, which would make instant communications an open source endeavor across all types of devices. The framework would allow chatting, email, voice and even video commutations possible regardless of the proprietary standards of the internet enabled device. Computing.co.uk This would be a huge development for the digital agency. Not [...]

TechCrunch says there are about 80 developers that have been working on Project Spartan for a couple of months now. Project Spartan is FaceBook’s attempt to take HTML5 to a new level, killing applications. Instead of applications, web pages would be able to execute the actions people use apps for. SiteWorx.com The main beneficiary of [...]

The first rule of digital agencies, particularly with small firms for clients, is to have some sort of content platform, i.e. a blog. Blogs are great for communicating long form communications with the public, but they are not as good about receiving feedback. The process for a customer to leave feedback on a blog is [...]

It is becoming harder and harder for FaceBook to make announcement which changes the economics of advertising with the social network. It is the single largest entity on the internet that draws traffic, has advertising and brings people looking to be affected. Some of the games FB offers have been wildly successful, and yet there [...]

Apple announced today that its new iOS will offer a deep integration with Twitter. Users will be able to grant apps access to a Twitter account, so a login is not necessary with every use of the service. The camera will be able to send pictures automatically to Twitter as well as an integration with [...]