The Digital Bus

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Posts Tagged ‘Social Gaming’

Jun
24

Brand Intrusion Into Social Games Is Welcomed

Fri Jun, 2011 by

New research from Saatchi & Saatchi shows users do not mind learning about new brand products within social games. Infact, 2 out of 5 respondents actually prefer that as a method of content delivery. Social challenges seem to be particularly pleasing. Offering a discount for completion of a challenge is rated by 57% as very [...]

Jun
08

FaceBook to Acquire a Version of The Sims

Wed Jun, 2011 by

It is becoming harder and harder for FaceBook to make announcement which changes the economics of advertising with the social network. It is the single largest entity on the internet that draws traffic, has advertising and brings people looking to be affected. Some of the games FB offers have been wildly successful, and yet there [...]