Digital Marketing Blog

A class action lawsuit has recently been filed claiming Apple and other smartphone makers are trolling individual smartphones for data about the user and then selling that information to advertisers. The lawsuit does not allege the involvement of third party advertisers is a problem, only that the information being sold is not consented upon. For [...]

Seniors have always been one of the hardest demographics to target online. Few are online and when they are they are usually doing only email or specific searches for products. That trend is changing, however. Not only are tech-savvy people aging and moving into the demographic, but the demographic is also becoming more tech savvy. [...]