Digital Marketing Blog

Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]

Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]

    On Monday night Google finally released Ice Cream Sandwich (ICS), its new version of the Android operating system. ICS was touted as an improvement over Honeycomb, but the changes are actually quite significant. This is an important advancement not only for the smartphones based on Android but for the growing tablet market that [...]

Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps.     This will be lucrative for Facebook as they prepare for [...]

    Even though the holiday season is not yet upon us, the recent announcements of new products from Amazon and Apple can be interpreted as holiday sales. Both the Kindle Fire and the iPhone 4S were announced recently and both will be available immediately before the holiday shopping season. The Fire becomes available on [...]

There are two new changes coming to Google Goggles and both will have some interesting and exciting effects for the digital agency. Goggles is an app that allows smartphone users to perform visual searches. A picture is taken in Goggles and the servers then try to match that image to information on the Google servers. [...]

Last week Nielsen reported 40% of Americans with cell phones were using smartphones. This week Pew reports the number at 35%. Either way, that’s millions of people and yet very few of those people use their smartphones smartly, i.e. for location-based services.   55% of smartphone users do take advantage of location-based services that are [...]

Nielsen has published new data about smartphone usage in the U.S. Unsurprisingly the acceptance rate has climbed, but the rate of that growth is still shockingly large. 40% of all mobile phones are now smartphones. Because of the cost of phones and the cost of data plans experts predict the growth to slow, however, that [...]

New data by The E-Tailing Group shows tablets are used much more than smartphones for online shopping. One tenth of all tablet owners use it for daily shopping and one quarter used it for purchasing at least six times in a six month period. Smartphone users pale in comparison. 6% of smartphone users use their [...]

A class action lawsuit has recently been filed claiming Apple and other smartphone makers are trolling individual smartphones for data about the user and then selling that information to advertisers. The lawsuit does not allege the involvement of third party advertisers is a problem, only that the information being sold is not consented upon. For [...]