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Wed Mar, 2012 by Derek Mehraban
Siri is not yet in the hands of many people but it soon will be. More and more people are migrating to faster and more powerful smartphones. Siri-like apps are also coming to Android devices and to earlier versions of the iPhone. The potential for Siri, and Siri-like apps, to change shopping is significant. More [...]
Tue Jan, 2012 by Derek Mehraban
As the app explosion takes off the digital agency needs to become skilled in building them. One of the questions facing the development process had always been to build them natively to the operating system or to use HTML5. Forester Research has been answering that question for some time now with, it’s complicated. They have [...]
Mon Nov, 2011 by Derek Mehraban
Australia ranks second among potential smartphone users that actually have smartphones. That’s important because it allows for accuracy in predicting whether or not mobile searches will be important in this season’s holiday shopping. Google’s Australia division has announced a 220% bump in holiday shopping searches coming from mobile devices. The amazing data is that one [...]
Thu Jul, 2011 by Derek Mehraban
FaceBook is now allowing pages to be categorized as part of a child/parent relationship. A complex organization can now have numerous pages underneath of it. An example is that Subway can create a deal with FaceBook Places that works at all locations instead of requiring individual management from each Subway store. This change will help [...]
Thu Jul, 2011 by Derek Mehraban
The key to being seen on mobile devices is to be seen within games. New data shows that smartphone owners that have downloaded an app in the past two months have downloaded a game. Apps serving weather, social networking and maps are also very popular, but gaming is consistently the most sought after category of [...]
Wed Jun, 2011 by Derek Mehraban
It’s been known to exist for a few months now and in the works for just over a year. Google+, Google’s attempt to mimic and displace FaceBook, has finally been unveiled. But only to a select few, for the moment. Rumors are that it looks a lot like FaceBook and functions much the same way. [...]
Wed Jun, 2011 by Derek Mehraban
On December 8, Android’s chief Andy Rubin reported there were 300,000 Android activations each day. As of Tuesday that number is now 500,000. That’s an impressive number and it is an impressive growth. 9to5Google.com The easy trend for mobile ad agencies is the growth of smartphones and the growth of the mobile web. Advertising needs [...]
Tue Jun, 2011 by Derek Mehraban
The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]
Tue Jun, 2011 by Derek Mehraban
There are two reasons June was a significant month for the digital agency. Tablet and smartphones sales were larger in volume than desktops and notebooks. Secondly, users spent more time on mobile applications than they did viewing web pages. That last development was the result mainly of more sessions per user rather than longer sessions. [...]
Wed Jun, 2011 by Derek Mehraban
Android fragmentation is not a new concern, but it is taking on increased scrutiny as the actual fragmentation intensifies. Data says smartphones users typically have a loyalty to their smartphone’s operating system rating at 25%. Apple commands 59% brand loyalty compared to Android users 29%. ArsTechnica.com The Android fragmentation is caused by frequent updates, which [...]