Digital Marketing Blog

It’s been known to exist for a few months now and in the works for just over a year. Google+, Google’s attempt to mimic and displace FaceBook, has finally been unveiled. But only to a select few, for the moment. Rumors are that it looks a lot like FaceBook and functions much the same way. [...]

There is a genre of app that requires the user to be a subscriber. These apps are usually apps of magazines and until now Apple was not allowing them to be in the appstore without levying a hefty fee. Apple had classified these apps as marketplace apps because they sell products within the app instead [...]

The Big Ten Plus News Directors Conference 2011 is at Michigan State University. I wrote this post for news directors attending the Big Ten Plus conference. It provides insight into using social media marketing, SEO, digital public relations, and digital marketing to promote your university and further the message of the Big Ten conference. Top [...]

A survey conducted with newspapers finds more and more of them are erecting pay walls. 46% of newspapers with a circulation smaller than 25,000 now require a subscription to access at least some of its content. Only 24% of newspapers with more than 25,000 in circulation have a pay wall erected. This trend is not [...]

Another volley in the Facebook v Google wars was fired on Tuesday as Bing now incorporates Facebook recommendations into search results. Bing had already adopted a +1 system where users could vote up search results. If the searcher is also logged into his Facebook page, then a Bing search will show recommendations by the user’s [...]

For those of you that aren’t in the know, Google’s search engine results aren’t just a matter of change. There is a very complex and detailed algorithm that Google has created that sorts through all of the Internet online and catalogs content. For people that work with search engine optimization (SEO) it is their job [...]

Google just released out of beta an upgrade to Ads. Product Ads is the new incarnation and it will soon list search results like a catalogue. A search for a certain product will produce an ad that lists numerous product with prices at differing vendors. Instead of charging the advertiser for a clickthrough Google will [...]

Great turn out for the Lunch Ann Arbor Marketing meeting today. I am honored to have the opportunity to share my insights into integrating digital PR into your marketing mix with such an enthusiastic and eager crowd. I’d like to highlight some of the topics discussed and share with you some resources that can help [...]

There is a new entry in the continuing dispute about the benefits of SEO. While this piece is more nuanced than most, it does not dispute the value of SEO, Gary Arndt thinks it is the rare firm that will find SEO more profitable than social media marketing. SEO is time consuming and the search [...]

Michigan State University recently hosted a discussion from Derek Mehraban about streamlining media efforts more effectively by integrating new media into the traditional media mix.The 3-part video guide focuses on the differences and advantages of new media integration, which he also teaches about in his course at MSU: New Media Driver’s License. Topics Mehraban discusses include social [...]