The Digital Bus

Digital Marketing Blog by Ingenex Digital Marketing

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Team Microsites

October 1st, 2009 Comments Off

New Ingenex Digital Marketing product, Team Microsites is a breeze to navigate, gives your company and its members expert credibility, busloads of backlinks to your Company’s main site, and even better, it will give you the freedom to create targeted landing pages as well.

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5 Digital Tools that will Change the Way you do Business

June 29th, 2009 Comments Off

On Wednesday, May 6th in Ann Arbor Michigan at Lunch Ann Arbor Marketing – Derek Mehraban of Ingenex Digital Marketing spoke on Digital Tools to change the way you do business. Listen to the podcast here to learn how these five tools will change the way you do buisness for the better. These revolutionary tools [...]

 
icon for podpress  LA2M Five Digital Tools: Play Now | Play in Popup | Download

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LA2M Blogging for Business

May 20th, 2009 1 Comment

On Wednesday, March 25 in Ann Arbor Michigan at Lunch Ann Arbor Marketing – Ross Johnson of Michigan web design firm 3.7 Designs spoke on Blogging for Business. Listen to the podcast here to learn how Blogging  can improve your business. Blogging for Business can be part of your internet marketing strategy or your search [...]

 
icon for podpress  LA2M Blogging for Business: Play Now | Play in Popup | Download

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LA2M Social Bookmarking Podcast

March 11th, 2009 2 Comments

On Wednesday, February 18 in Ann Arbor Michigan at Lunch Ann Arbor Marketing – Andy Ross of Andy Ross Design spoke on Social Bookmarking. Listen to the podcast here to learn how Social Bookmarking sites such as Digg, Delicious and more can impact your business and improve your life. Social Bookmarking can be part of [...]

 
icon for podpress  LA2M Social Bookmarking Podcast: Play Now | Play in Popup | Download

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Digital Public Relations on a Budget

February 21st, 2009 Comments Off

You don’t have to spend a lot of money to make a splash with digital PR. There are many free tools just waiting for you to put the word out about your company, product, or event. Learn to use these tools and you can grow your business, and improve search engine results for your business!
Digital [...]

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Web content, conversions and personas

February 16th, 2009 44 Comments

A successful web site makes for a successful business. And the goal of a business web site is to convert – or to influence people to have certain behaviors. In order for your site to be successful you must think about three things:
1. Who are you trying to reach? You can define these people using [...]

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SEO Guide Basics

February 7th, 2009 24 Comments

SEO and search engine optimization basic overview with quality links for SEO services and help.

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LA2M – Lunch Ann Arbor Marketing Schedule Jan/Feb 2009

January 14th, 2009 Comments Off

LA2M, Lunch Ann Arbor Marketing announces an exciting line up of topics for January and February 2009. Founded in January 2008, and entering its second year of lunchtime meetings, discussions will focus on digital marketing tools and tactics.
To start 2009, LA2M will be taking a twist on its presentation format – just to keep life [...]

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Google, Ann Arbor and AdWords

January 8th, 2009 4 Comments

Derek Mehraban reports from the Ann Arbor Ad Club talk on Google Adwords delivered by Jennifer Stone of Google Inc.

How can I use Google in a Marketing Strategy?
You must know your audience very well. Then match the person, their habits, interests, and needs with relevant ads for products and services they need in real time.
Jen [...]

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WR 03 Performance Group Conference 2008

November 5th, 2008 Comments Off

On Monday, November 3, 2008 I had the honor of speaking at the WR 03 Performance Group conference in Chicago, IL. This group is made up of successful women who run auto dealerships around the country. The meeting is organized by ADP, and focuses on growing business for these auto dealerships.
My talk was focused on [...]

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