The Digital Bus

Digital Marketing For Kind Companies

By BoLOBOSE payday loan

Posts Tagged ‘SEO’

Apr
19

Photo by Jason A Howie

Boost Your SEO with Social Media

Fri Apr, 2013 by

Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]

Jan
24

Big Data 2013 Trends Digital Marketing

Will Big Data get Bigger in Digital Marketing World?

Thu Jan, 2013 by

Nowadays, if you read the news, attend conferences and seminars, all you hear are conversations about so-called “big data”, its importance and growth especially in technology and services markets. It’s hard to believe, but… In 2013, as the Digital Era progresses, customers, businesses and devices are generating more and more digital data, a volume of [...]

Sep
21

optimize-blog-for-search

How to Optimize Blog Posts for Search Engines

Fri Sep, 2012 by

It is not difficult to optimize blogs for search engines such as Google. Simply follow these steps any time you write a blog post: 1. Identify the keyword phrase that you believe people will most likely use to search for content related to your blog post.2. Put this keyword phrase into your post’s title.
3. Use the [...]

Mar
19

google-places

Google’s New Overoptimized Penalty

Mon Mar, 2012 by

During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]

Mar
16

Google-Search-Algorithm-Update

Google Adding Semantics To Searches

Fri Mar, 2012 by

Over the next few months Google will be updating it search parameters. It is not yet announced (determined?) just how Google will be changing the weights in its current search algorithms, but what Google will be adding is semantics, which factors in the actual meanings of words. The immediate result will make Google more like [...]

Mar
14

google bing yahoo

Google and Bing Both Gain Share At Yahoo’s Expense

Wed Mar, 2012 by

The data for February’s search market share has been released by comScore. Both Google and Bing have gained share. Combined, they both gained .4% of the market. Both gains come at the expense of Yahoo, which lost the .4%. AOL remains unchanged at 1.6% and in a strange case of numbers not adding up (probably [...]

Dec
23

redesign rank

Redesign mistakes that can ruin your Google rank

Fri Dec, 2011 by

Any of the following redesign mistakes can negatively impact your Google rank: Change page URLs and other file names (images, pdfs) Use different page titles and descriptions Replace HTML-based headlines and texts with graphics or Flash Make page text changes (content, formatting) Change your internal link structure Make changes to link anchor texts Make changes [...]

Sep
15

Local SEO Tactics from Search Marketing Expo 2011

Thu Sep, 2011 by

Local search optimization always requires significant time and attention. While there are no shortcuts, marketers can execute a number of strategies that have been proven to positively effect local search rankings. Let’s clear up a couple important items first. Yes, it’s true, the dental and law professions are among the most competitive (and thus among [...]