Digital Marketing Blog

Any of the following redesign mistakes can negatively impact your Google rank: Change page URLs and other file names (images, pdfs) Use different page titles and descriptions Replace HTML-based headlines and texts with graphics or Flash Make page text changes (content, formatting) Change your internal link structure Make changes to link anchor texts Make changes [...]

Local search optimization always requires significant time and attention. While there are no shortcuts, marketers can execute a number of strategies that have been proven to positively effect local search rankings. Let’s clear up a couple important items first. Yes, it’s true, the dental and law professions are among the most competitive (and thus among [...]

From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]

The Search Marketing Expo is off to a great start in New York. The first SEO focused workshop we attended was all about Google Survivor Tips, with special guest speakers Alan Bleiweiss, Micah Fisher-Kirshner, and Mark Munroe.     Why do you need tips to survive Google? First you need to know about Google’s “Panda” [...]

For the second quarter in a row, Yahoo!’s revenue continued to fall. Industry wide spending on display advertising is up, but Yahoo! has such little share compared to Google and FaceBook that it is unable to mount growth in digital advertising revenue. Part of the blame rests on the contract Yahoo! Inked with Microsoft’s Bing. [...]

Baidu, the largest search engine in China, has partnered with Microsoft’s Bing to provide the English language search support. China’s internet population is 477 million and there are over 10 million searches per day conducted in English. Baidu acknowledges, however, that those English language searches are not handled very well, so the 10 million number [...]

Google analytics is the widest used analytics tool used by webmasters. The number of metrics and comparisons offered is astounding, especially since Analytics is free. Now Analytics has updated to include metrics for social tools. Analytics will compile data about “Likes”, retweets and “+1”s. Not only is an activity report available but so too is [...]

It’s been known to exist for a few months now and in the works for just over a year. Google+, Google’s attempt to mimic and displace FaceBook, has finally been unveiled. But only to a select few, for the moment. Rumors are that it looks a lot like FaceBook and functions much the same way. [...]

There is a genre of app that requires the user to be a subscriber. These apps are usually apps of magazines and until now Apple was not allowing them to be in the appstore without levying a hefty fee. Apple had classified these apps as marketplace apps because they sell products within the app instead [...]

The Big Ten Plus News Directors Conference 2011 is at Michigan State University. I wrote this post for news directors attending the Big Ten Plus conference. It provides insight into using social media marketing, SEO, digital public relations, and digital marketing to promote your university and further the message of the Big Ten conference. Top [...]