Apr
19
Time and time again, we find that social media is changing the way we work. Social media platforms have an immense ability to influence specific outcomes such as the acquisition of new customers, a new sale, recommendations and referrals. This could also be displayed as a change in sentiment between products and innovations, an increase in [...]
Jan
24
Nowadays, if you read the news, attend conferences and seminars, all you hear are conversations about so-called “big data”, its importance and growth especially in technology and services markets. It’s hard to believe, but… In 2013, as the Digital Era progresses, customers, businesses and devices are generating more and more digital data, a volume of [...]
Jan
10
I’ve seen quite a few blog posts about SEO Trends for 2013 in recent days. They all have in common that they emphasize the increased importance of quality content, quality links, and quality title tags. Basically, these have been the main ranking factors for the last 10+ years and if you have made them the [...]
Sep
21
It is not difficult to optimize blogs for search engines such as Google. Simply follow these steps any time you write a blog post: 1. Identify the keyword phrase that you believe people will most likely use to search for content related to your blog post.2. Put this keyword phrase into your post’s title.
3. Use the [...]
Aug
15
For SEO professionals, a website redesign is often a nightmare. After working hard for months to optimize a site and get it ranked in the top search results, a redesign can undo most of the on-page optimization. My advice to anyone considering a redesign: Stay away from a complete redesign, if your web site is [...]
Mar
19
During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]
Mar
16
Over the next few months Google will be updating it search parameters. It is not yet announced (determined?) just how Google will be changing the weights in its current search algorithms, but what Google will be adding is semantics, which factors in the actual meanings of words. The immediate result will make Google more like [...]
Mar
14
The data for February’s search market share has been released by comScore. Both Google and Bing have gained share. Combined, they both gained .4% of the market. Both gains come at the expense of Yahoo, which lost the .4%. AOL remains unchanged at 1.6% and in a strange case of numbers not adding up (probably [...]
Dec
23
Any of the following redesign mistakes can negatively impact your Google rank: Change page URLs and other file names (images, pdfs) Use different page titles and descriptions Replace HTML-based headlines and texts with graphics or Flash Make page text changes (content, formatting) Change your internal link structure Make changes to link anchor texts Make changes [...]
Sep
15
Local search optimization always requires significant time and attention. While there are no shortcuts, marketers can execute a number of strategies that have been proven to positively effect local search rankings. Let’s clear up a couple important items first. Yes, it’s true, the dental and law professions are among the most competitive (and thus among [...]