Feb
03
New Klout-like Analytic
Fri Feb, 2012 by Derek Mehraban
SparkScore was announced on Thursday as a Klout-like analytic for brands. The method is fairly simple, even if the devil is in the details. The measure asks if someone would recommend the brand. If a yes is the answer then that answer is scored as a 100. A no is scored as a -100. The [...]