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Thu Jan, 2013 by Kai Blum
I’ve seen quite a few blog posts about SEO Trends for 2013 in recent days. They all have in common that they emphasize the increased importance of quality content, quality links, and quality title tags. Basically, these have been the main ranking factors for the last 10+ years and if you have made them the [...]
Mon Mar, 2012 by Derek Mehraban
During a panel at SXSW Google’s Matt Cutts announced that Google will be implementing a penalty for sites that are overoptimized. Until that announcement the policy about SEO overoptimization was run by a 2009 announcement, also by Matt Cutts, that there was no such thing as overoptimization. The goal of the penalty is to emphasize [...]
Wed Mar, 2012 by Derek Mehraban
The data for February’s search market share has been released by comScore. Both Google and Bing have gained share. Combined, they both gained .4% of the market. Both gains come at the expense of Yahoo, which lost the .4%. AOL remains unchanged at 1.6% and in a strange case of numbers not adding up (probably [...]
Fri Dec, 2011 by Derek Mehraban
Any of the following redesign mistakes can negatively impact your Google rank: Change page URLs and other file names (images, pdfs) Use different page titles and descriptions Replace HTML-based headlines and texts with graphics or Flash Make page text changes (content, formatting) Change your internal link structure Make changes to link anchor texts Make changes [...]
Tue Nov, 2011 by Derek Mehraban
Last week Google announced an update to its algorithm as a part of its “Caffeine” update. They claimed about one in three searches would be affected by the changes with improved results for the sites with the fresher and more up-to-date content. Over the weekend Searchmetrics, a firm specializing in search analytics, examined [...]
Fri Jun, 2011 by Kai Blum
Alan Salzman, CEO of venture capital company VantagePoint said that within five years, the use of LEDs for general lighting purposes may grow to more than 50 percent of the market from less than 1 percent today. It will be interesting to keep track of the search volume for such an emerging technology. The exact [...]
Tue May, 2011 by Derek Mehraban
Another volley in the Facebook v Google wars was fired on Tuesday as Bing now incorporates Facebook recommendations into search results. Bing had already adopted a +1 system where users could vote up search results. If the searcher is also logged into his Facebook page, then a Bing search will show recommendations by the user’s [...]
Tue May, 2011 by Kai Blum
Pay-Per-Click (PPC) ads on Google are an effective way to market non-fiction books. This works especially well for small publishers and self-published authors, but also for big publishers and university presses. PPC ads will let search engine users who search on a specific topic know that your book on that topic exists and lead them [...]
Thu Jan, 2009 by Derek Mehraban
Derek Mehraban reports from the Ann Arbor Ad Club talk on Google Adwords delivered by Jennifer Stone of Google Inc. – How can I use Google in a Marketing Strategy? You must know your audience very well. Then match the person, their habits, interests, and needs with relevant ads for products and services they need [...]
Wed Apr, 2008 by Derek Mehraban
