The Digital Bus

Derek Mehraban reports from the Ann Arbor Ad Club talk on Google Adwords delivered by Jennifer Stone of Google Inc.
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How can I use Google in a Marketing Strategy?
You must know your audience very well. Then match the person, their habits, interests, and needs with relevant ads for products and services they need in real time.
Jen [...]

Ross Johnson, CCO of Ingenex Digital Marketing and Derek Mehraban, CEO of Ingenex Digital Marketing give their thoughts on Online Public Relations.
Show Notes:

What is online PR?

Explain Traditional PR
Explain Online PR

Who / What are you targeting with online PR?

online news sources
online publications
bloggers
forums
Twitters / Microblogs
Comments on FlickR / etc [...]