Digital Marketing Blog

Alan Salzman, CEO of venture capital company VantagePoint said that within five years, the use of LEDs for general lighting purposes may grow to more than 50 percent of the market from less than 1 percent today. It will be interesting to keep track of the search volume for such an emerging technology. The exact [...]

Another volley in the Facebook v Google wars was fired on Tuesday as Bing now incorporates Facebook recommendations into search results. Bing had already adopted a +1 system where users could vote up search results. If the searcher is also logged into his Facebook page, then a Bing search will show recommendations by the user’s [...]

Derek Mehraban reports from the Ann Arbor Ad Club talk on Google Adwords delivered by Jennifer Stone of Google Inc. – How can I use Google in a Marketing Strategy? You must know your audience very well. Then match the person, their habits, interests, and needs with relevant ads for products and services they need [...]

Ross Johnson, CCO of Ingenex Digital Marketing and Derek Mehraban, CEO of Ingenex Digital Marketing give their thoughts on Online Public Relations. Show Notes: What is online PR? Explain Traditional PR Explain Online PR Who / What are you targeting with online PR? online news sources online publications bloggers forums Twitters / Microblogs Comments [...]