The Digital Bus

Derek Mehraban reports from the Ann Arbor Ad Club talk on Google Adwords delivered by Jennifer Stone of Google Inc. – How can I use Google in a Marketing Strategy? You must know your audience very well. Then match the person, their habits, interests, and needs with relevant ads for products and services they need [...]

Ross Johnson, CCO of Ingenex Digital Marketing and Derek Mehraban, CEO of Ingenex Digital Marketing give their thoughts on Online Public Relations. Show Notes: What is online PR? Explain Traditional PR Explain Online PR Who / What are you targeting with online PR? online news sources online publications bloggers forums Twitters / Microblogs Comments [...]