Digital Marketing Blog

Any of the following redesign mistakes can negatively impact your Google rank: Change page URLs and other file names (images, pdfs) Use different page titles and descriptions Replace HTML-based headlines and texts with graphics or Flash Make page text changes (content, formatting) Change your internal link structure Make changes to link anchor texts Make changes [...]

    Last week Google announced an update to its algorithm as a part of its “Caffeine” update. They claimed about one in three searches would be affected by the changes with improved results for the sites with the fresher and more up-to-date content. Over the weekend Searchmetrics, a firm specializing in search analytics, examined [...]

Baidu, the largest search engine in China, has partnered with Microsoft’s Bing to provide the English language search support. China’s internet population is 477 million and there are over 10 million searches per day conducted in English. Baidu acknowledges, however, that those English language searches are not handled very well, so the 10 million number [...]

Pay-Per-Click (PPC) ads on Google are an effective way to market non-fiction books. This works especially well for small publishers and self-published authors, but also for big publishers and university presses. PPC ads will let search engine users who search on a specific topic know that your book on that topic exists and lead them [...]

SEO and search engine optimization basic overview with quality links for SEO services and help.

Transcription from The Digital Bus Podcast Episode 4 interview with Andrew Miller of Your Search Advisor. Derek Mehraban: And welcome to The Digital Bus Podcast episode 4. Today, we’re having a slight change in format for The Digital Bus. The Digital Bus now is going to be more about connecting experts often Generation Y, Millennials, [...]