Aug
09
After government scrutiny began to increase last year, advertisers came together and found a way to self-police. An icon appears in advertising and when clicked on the user can see which firms are tracking the browsing data. The user is also given an opportunity to opt-out of tracking. The product has been available only a [...]
Mar
30
It is no surprise that Google has had issues in its past with its privacy. The largest blunder was with the release of Buzz, when people’s account data was cross-linked to other accounts and published without user control. The uproar was furious and Google quickly implemented user control. Despite coming around to implement user control, [...]
Jan
17
Facebook (FB) announced that user phone numbers and mailing addresses will now be available as part of the user graph. The user graph is another way of saying the information third party applications are allowed to access. FB recognizes this is sensitive information and so they require an opt-in procedure using the permission dialogue boxes [...]
Nov
23
After losing Net Neutrality votes in the mid-term elections, the Obama administration has begun a new subcommittee to determine what new privacy regulations need to be implemented. In addition to this subcommittee the Federal Trade Commission and the Commerce Department will also weigh in with their own recommendations for online data collection. The Commerce Department [...]
Oct
14
Congress and the FCC are starting to turn their collective attention towards digital and mobile. Last week, multiple stories foretold businesses rushing to head off pending federal privacy legislation for digital advertisers. This week, the legislative and regulatory gears seem to be turning to mobile. There are always stories about how companies lose money in [...]
Oct
08
It appears advertising trade groups and platforms are all rushing to self-regulate on the issue of privacy to hold off potential congressional legislation. Despite this, it was a bolt from the blue yesterday when Facebook announced several privacy protecting moves for its platform. In particular, Facebook announced a new way to interact with smaller circles [...]
Sep
21
One way to define marketing is creating and retaining business for your customers. Another is marrying customer desire with client products. The problem with these definitions is that they do not create space for ethics in regard to the customer. As any number of books on the shifts in the marketing landscape over the last [...]