Digital Marketing Blog

From Search Marketing Expo 2011 in New York, Ingenex has learned a LOT more about the +1 button from Google, and how it’s being implemented. We’ll take you beyond what everyone else knows, and look into the future of Google +1. This great session was led by speakrs Josh Dreller, Matthew Guiver and Benjamin Vigneron. [...]

The Big Ten Plus News Directors Conference 2011 is at Michigan State University. I wrote this post for news directors attending the Big Ten Plus conference. It provides insight into using social media marketing, SEO, digital public relations, and digital marketing to promote your university and further the message of the Big Ten conference. Top [...]

Another company running forward in the display advertisement format is Google.  As more publishing moves to the web and more ad dollars move online display advertising is becoming more sophisticated.  Some of the changes coming: unique mobile advertisements, allowing people to expand spaces in a static ad, creating ads that function like mini-websites, and integrating [...]

A successful web site makes for a successful business. And the goal of a business web site is to convert – or to influence people to have certain behaviors. In order for your site to be successful you must think about three things: 1. Who are you trying to reach? You can define these people [...]

Transcription from The Digital Bus Podcast Episode 4 interview with Andrew Miller of Your Search Advisor. Derek Mehraban: And welcome to The Digital Bus Podcast episode 4. Today, we’re having a slight change in format for The Digital Bus. The Digital Bus now is going to be more about connecting experts often Generation Y, Millennials, [...]

Episode 4 features an interview with search engine marketing expert Andrew C. Miller. Andrew runs a company called Your Search Advisor. He knows the SEO and PPC business very well, and provides an interesting interview for this podcast. Read Podcast transcription here. The Digital Bus Podcast features interviews conducted by Derek Mehraban, CEO of [...]