By BoLOBOSE payday loan
Wed Mar, 2012 by Derek Mehraban
In another blow for free content providers and advertisers The New York Times has announced that it will be making circumvention of its paywall more difficult. Presently, users can access 20 articles per month without a subscription. That number will soon be cut in half. The thinking is that exposure to the brand will make [...]
Wed Mar, 2012 by Derek Mehraban
Siri is not yet in the hands of many people but it soon will be. More and more people are migrating to faster and more powerful smartphones. Siri-like apps are also coming to Android devices and to earlier versions of the iPhone. The potential for Siri, and Siri-like apps, to change shopping is significant. More [...]
Fri Mar, 2012 by Derek Mehraban
There is a lot of talk about the possibility of a double-dip recession in the US. News like that keeps digital agencies on the edge of their seats. The easy expense for a brand to cut is advertising, especially its new and hard to quantify advertising units. Recent data from Spain, however, offers some hope. [...]
Mon Mar, 2012 by Derek Mehraban
msnNOW is a new service from Microsoft that tracks “what people are talking about, searching for, and sharing the most.” It launched on February 15 and so far has generated a decent amount of traffic. It seems to be able to generate a fair amount of referral traffic as well. The problem, however, is where [...]
Wed Feb, 2012 by Derek Mehraban
Pinterest launched in 2010 and has registered 7 million unique visitors since December. Shareaholic reports that Pinterest is now driving more referrals than FaceBook, Google+ and LinkedIn combined. With numbers like that it needs to stop being treated as a fad or as an entirely creative platform. The social media marketing agency needs to incorporate [...]
Thu Aug, 2011 by Derek Mehraban
A survey of mobile developers shows they are more optimistic about Google+ than they are for either Apple’s iCloud or iOS5 Twitter’s integration. One of the reasons for this difference in opinion is developers are notorious for taking the long view, whereas the non-developer is cautioned by Google+’s newness. Developers even see Google+ not just [...]
Tue Jul, 2011 by Derek Mehraban
Flipboard has spent the past several months building an impressive user base. The application aggregates news and then presents in a reading friendly magazine-like format for the iPad. Until recently it had lacked a revenue model, but as of Monday it has begun displaying advertisements. For now the ads are limited to American Express but [...]
Thu Jul, 2011 by Derek Mehraban
For the second quarter in a row, Yahoo!’s revenue continued to fall. Industry wide spending on display advertising is up, but Yahoo! has such little share compared to Google and FaceBook that it is unable to mount growth in digital advertising revenue. Part of the blame rests on the contract Yahoo! Inked with Microsoft’s Bing. [...]
Thu Jul, 2011 by Derek Mehraban
FaceBook is now allowing pages to be categorized as part of a child/parent relationship. A complex organization can now have numerous pages underneath of it. An example is that Subway can create a deal with FaceBook Places that works at all locations instead of requiring individual management from each Subway store. This change will help [...]
Thu Jul, 2011 by Derek Mehraban
Google is working on an exchange — akin to other exchanges such as health insurance, etc. — for web-data. The set-up is simple, it’s the devil that is in the details. Internet users, advertising viewers, would be divided into groups and then cookies for certain data segments would be placed in browsers of those users. [...]