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Mon Sep, 2010 by Digital Bus
The F.C.C. unanimously reaffirmed the 2008 decision to open up unused “white space” left over from the digital television transition. Google executives have referred to the possible new networks created using the “white space” as WiFi on steroids. It will likely take two years for people to start getting products to market using this technology [...]
Mon Sep, 2010 by Digital Bus
Facebook has the largest amount of people spending the most time on their platform and now, despite massive early success with their platform-based advertising, they are looking to diversify. The method of this diversification? Facebook Credits. Facebook credits are the platforms’ version of virtual currency and their viability got a boost this week as the [...]
Fri Sep, 2010 by Derek Mehraban
Another company running forward in the display advertisement format is Google. As more publishing moves to the web and more ad dollars move online display advertising is becoming more sophisticated. Some of the changes coming: unique mobile advertisements, allowing people to expand spaces in a static ad, creating ads that function like mini-websites, and integrating [...]
Tue Sep, 2010 by Derek Mehraban
There are so many exciting things happening in web-based technologies this year that it is almost hard to keep up. One of the trends is the move toward the so-called “internet of things.” Most objects that surround us will potentially be made more interactive and functional with the addition of low power computer chips to [...]
Tue Sep, 2010 by Derek Mehraban
One way to define marketing is creating and retaining business for your customers. Another is marrying customer desire with client products. The problem with these definitions is that they do not create space for ethics in regard to the customer. As any number of books on the shifts in the marketing landscape over the last [...]
Tue Sep, 2010 by Derek Mehraban
Social indexing site Digg is near unveiling its new interface which sounds like an attempt to create subject groupings around a Facebook-like newsfeed. Given that the new interface is headed by one of the people behind Google Ad-Words, the main purpose of the change will be to create targeted advertising on Digg. Currently Digg gets [...]
Mon Sep, 2010 by Derek Mehraban
Photo Source – Mashable After years of presenting the most basic possible home page and functionality Twitter is trying to step up and make its customers choose to do more things without leaving the deck. Instead of having to leave Twitter to show photos or videos you are supposed to be able to share each [...]