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Wed Mar, 2012 by Derek Mehraban
In another blow for free content providers and advertisers The New York Times has announced that it will be making circumvention of its paywall more difficult. Presently, users can access 20 articles per month without a subscription. That number will soon be cut in half. The thinking is that exposure to the brand will make [...]
Thu Jun, 2011 by Derek Mehraban
There is a genre of app that requires the user to be a subscriber. These apps are usually apps of magazines and until now Apple was not allowing them to be in the appstore without levying a hefty fee. Apple had classified these apps as marketplace apps because they sell products within the app instead [...]
Tue Apr, 2011 by Derek Mehraban
Between The Daily (an iPad app for news content) and the paywall adoption of the New York Times there is a trend moving into services requiring payment. This is an issue for marketers because these pay-for-services do not need the advertising income streams marketers can provide. While the organizations will not reveal their subscription bases [...]
Tue Dec, 2010 by Derek Mehraban
Microsoft is now ready to jump into the tablet market. Although Microsoft had unveiled a prototype in 2000 that project had been shelved until Apple’s iPad resurrected the need for it again. Supposedly, Steve Balmer will announce and show several different models made by different manufacturers at the 2011 CES. The Samsung device, and possibly [...]
Fri Dec, 2010 by Derek Mehraban
The news is that Netflix is now in the Standard & Poor 500, which is a collection of the 500 largest and supposedly stabile publicly traded companies. While Netflix making the list is news, it is really a metaphor for something larger. Wall Street now sees the changes in information delivery as permanent. To make [...]
Thu Oct, 2010 by Derek Mehraban
Google will try launching another social media outlet. The tide is turning from an internet dominated by Google and its industry leading algorithms into an internet dominated by social media, a la Facebook. Google launched Buzz in February but that was met by criticisms over privacy and opt-in procedures. Even among the Buzz users, Buzz [...]
Fri Oct, 2010 by Digital Bus
It appears advertising trade groups and platforms are all rushing to self-regulate on the issue of privacy to hold off potential congressional legislation. Despite this, it was a bolt from the blue yesterday when Facebook announced several privacy protecting moves for its platform. In particular, Facebook announced a new way to interact with smaller circles [...]
Mon Oct, 2010 by Derek Mehraban
Skype is trying to expand its service to build more corporate conduits through its partnership with Anaya at the same time it is partnering with Facebook to create an easy interface between Facebook login and Skype functionality (using Facebook connect). This move follows Google’s integration of voice calling into its Gmail product. Google and Facebook [...]
Thu Sep, 2010 by Derek Mehraban
In the last several days AOL has taken out double full-page advertisements in the New York Times showing off their new web-design philosophies. A few weeks ago there were stories of AOL’s new advertising interfaces. Today there are stories on how AOL is buying up writers from blogs and internet sites to produce more content [...]
Thu Sep, 2010 by Derek Mehraban
With the new purchase of Air-Tran airways this week by Southwest airlines, airline consolidation is well under way. One of the potential benefits of airline consolidation is better and cheaper Wi-Fi availability. It is highly likely that different airlines will test different ways of delivering a better wireless product as a means of differentiation and [...]