Digital Marketing Blog

Last Wednesday a portion of the Twitter community gathered in Detroit to attend the #140 Character Conference. The conference consisted of a day of speakers and allowed the Twitter community to listen, connect, share and engage with each other while exploring the effects of the emerging real-time Internet on business. Speakers discussed several topics including [...]

Detroit – I look forward to the #140 Conference and meeting Jeff Pulver and all the amazing speakers who will descend on Detroit and the Fillmore Theater for this event. You can watch the event live online. I have provided the live stream here. I look forward to seeing you later as I am on [...]

Michigan State University recently hosted a discussion from Derek Mehraban about streamlining media efforts more effectively by integrating new media into the traditional media mix.The 3-part video guide focuses on the differences and advantages of new media integration, which he also teaches about in his course at MSU: New Media Driver’s License. Topics Mehraban discusses include social [...]

Interested in networking with the brightest New Media Driver’s License past and current students? Join us for the New Media Tweetup. What is a Tweetup? A Tweetup is an organized gathering of individuals with a common interest and in this case, the emerging field of New Media. Why should I go? The New Media Drivers [...]

The next crop of freshly-minted digital marketing experts has earned the MSU New Media Drivers License taught by Ingenex CEO Derek Mehraban and Google’s Michal Lorenc.  The final new media training class of the semester concluded today with instructor presentations and digital marketing case studies from the top students in the class. The instructors began [...]

Ingenex Digital Marketing is offering new media training to corporations and their marketing teams through the New Media Drivers License Course at MSU. The course created in partnership between Ingenex Digital Marketing and the Department of Advertising, PR & Retailing at Michigan State University has been offered in the classroom since early 2009. Corporate new [...]

Over the past several years, digital technology has been expanding the avenues of media into the next generation. With this advancement, New Media has emerged and established itself as one of the fastest growing business ventures today. In this economy, it pays to stay ahead of the curve and New Media Education will do just [...]

Many people are on Linkedin. Business people often use Linkedin but still hold back from Facebook. How long can this hold out? I feel they go hand in hand. Why? 1. Linkedin is great for business. But life (and business) is about relationships. And that includes families, friends, hobbies, interests, and shared experience. Linkedin only [...]

Move your WordPress.com blog to your own domain and enhance control of your blog with WordPress.org. Plus your own domain looks cooler, and is better for long term SEO for your blog. It’s not that difficult to do, and if you want to continue blogging into the future – do it now. Because the move [...]