Digital Marketing Blog

The Big Ten Plus News Directors Conference 2011 is at Michigan State University. I wrote this post for news directors attending the Big Ten Plus conference. It provides insight into using social media marketing, SEO, digital public relations, and digital marketing to promote your university and further the message of the Big Ten conference. Top [...]

1. Great coaches – Mulally for Ford and Dantonio for Michigan State Ford: Alan Mulally came on board at Ford in 2006. One of the first things he did was secure financing that allowed Ford to avoid bankruptcy and the government bailouts that GM and Chrysler had to take. Mulally also has helped Ford improve [...]

Detroit – I look forward to the #140 Conference and meeting Jeff Pulver and all the amazing speakers who will descend on Detroit and the Fillmore Theater for this event. You can watch the event live online. I have provided the live stream here. I look forward to seeing you later as I am on [...]

At 8:55 PM EST Twitter went down for maintenance today. What timing! It’s MSU in the Championship Game! Oh well. Will have to not tweet for an hour till they get it back up. I have confidence in Ev and Biz and the crew. Read the post by Biz on the Unscheduled Maintenance. When Twitter [...]

Last night MSU basketball put on a show vs. UCONN and the game was so exciting I didn’t Twitter much of the first half. I finally pulled out my iPhone and started paying attention to my MSU network on Twitter and Facebook – and I can tell you, the game was fun to watch via [...]