Digital Marketing Blog

People expected mobile commerce to grow, but this year’s growth is exceeding expectations. Over the 2010 figures, 2011 mobile retail sales will grow 91.4% to $6.7bilion. It is still a tiny fraction of the overall retail market, but that number only captures actual sales and not how many sales were aided by the use of [...]

Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]

Australia ranks second among potential smartphone users that actually have smartphones. That’s important because it allows for accuracy in predicting whether or not mobile searches will be important in this season’s holiday shopping. Google’s Australia division has announced a 220% bump in holiday shopping searches coming from mobile devices. The amazing data is that one [...]

    11% of American adults now own a tablet. Three quarters of them use the tablet everyday and more than half of all tablet owners use them as a news delivery vehicle. The tablet,  is beginning to supplant PCs and print media. Pew Research has even learned that many tablet owners consume more news [...]

    On Monday night Google finally released Ice Cream Sandwich (ICS), its new version of the Android operating system. ICS was touted as an improvement over Honeycomb, but the changes are actually quite significant. This is an important advancement not only for the smartphones based on Android but for the growing tablet market that [...]

Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps.     This will be lucrative for Facebook as they prepare for [...]

    Even though the holiday season is not yet upon us, the recent announcements of new products from Amazon and Apple can be interpreted as holiday sales. Both the Kindle Fire and the iPhone 4S were announced recently and both will be available immediately before the holiday shopping season. The Fire becomes available on [...]

Many commentators deemed Tuesday’s Apple announcement a failure because the anticipated iPhone 5 announcement did not happen. Steve Jobs would have probably made a joke about the rabid rumor mill, but that’s not Tim Cook’s style. Despite the lack of the big news, it was still a big day for the handset industry and the [...]

Android has been clear that its latest release will support near field communications and Google has announced that it will make its next cell phone, the Nexus S, with a NFC chip. Near field communications allows devices to easily and quickly transmit information wirelessly. It can exchange e-business cards, power the mobile wallet and even [...]

There are two new changes coming to Google Goggles and both will have some interesting and exciting effects for the digital agency. Goggles is an app that allows smartphone users to perform visual searches. A picture is taken in Goggles and the servers then try to match that image to information on the Google servers. [...]