Digital Marketing Blog

Foursquare has finally updated its mobile app (both iPhone and Android) to match some of the functionality on its web site. The main difference is an improvement in the Explore function. Some other differences are an ability to change your location (so the user can search around a future location instead of being limited to [...]

Mobile application Shazam is using the Super Bowl on Sunday night to rollout a new function. Shazam is an app that listens to the music in the background and then identifies the song for the user. Links are then provided to the song’s lyrics or to a place to purchase the track. Until now that [...]

Checkpoint Research has conducted a survey of nearly 1,000 IT managers and the results have some interesting data for the digital marketing agency. For their employees businesses prefer iOS to Android and Blackberry devices. Currently 89% of businesses have smartphones or tablet integration into their corporate ecosystems and 30% of those devices are iOS powered. [...]

Despite the poor market share of Microsoft smartphones, some believe they are poised to make a large strike into the field. There are a couple of advantages Microsoft has going for it. The main benefit is the large share of business products Microsoft already controls. The theory is that Microsoft will be able to make [...]

In October 2011 25.1% of smartphone purchases were iPhones. That number reflected a trend where Android controls the majority of the smartphone market. Over the holiday season, however, the number grew to 37% of new smartphone contracts. Apple has been changing its strategy and it appears to be working. While Android devices are still most [...]

While nine out of ten tablet owners used their tablets to make a purchase this past holiday season, most prefer to do their shopping on laptops or PCs. 87% of tablet owners say they prefer to shop using their laptop or PC to a mobile device. That data is the result of a study completed [...]

A new study released by L2 reports that large retailers are not keeping up with the demands of consumers for mobile shopping. Survey results show half of the prestige retailers had feeble efforts for mobile shopping. Many of these vendors did not even have mobile optimized websites, and even fewer provided an ability to make [...]

As the app explosion takes off the digital agency needs to become skilled in building them. One of the questions facing the development process had always been to build them natively to the operating system or to use HTML5. Forester Research has been answering that question for some time now with, it’s complicated. They have [...]

On Christmas Day there were 7 million Android smart phones and iPhones activated across the U.S. The new phones combined with the already existing inventory made that week the heaviest app download week in history. It is estimated that 1.2 billion apps were downloaded that week alone. That number is a significant jump over a [...]

Foursquare claims to have 15 million users and half of them are from outside of the US. That is a large number of users, but new data by Forrester Research casts this number in a pessimistic light. From 2010 to 2011 the number of adults aware of location based apps like Foursquare grew from 16% [...]