Feb
15
Internet users looking for information on local businesses are increasingly using mobile devices. For example, Yelp reported that 30% of its traffic in 2012 came from smartphones and tablets. This number will most certainly go up in 2013. Therefore, local businesses can and should take advantage of free and paid search engine marketing options. The [...]
Feb
06
The world is going mobile. Mobile electronic devices are more prevalent than ever, and between tablets, smartphones, glorified MP3 players and netbooks, the market is still growing: almost a million people become smartphone users every day, and about 44 percent of American homes have a tablet. Reaching this inherently on-the-go market effectively poses some challenges, [...]
Jun
28
The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]
Apr
25
The photos have been leaked so the rumor is now fairly solid. Speculation was that the AT&T merger with T-Mobile would bring the iPhone to T-Mobile users. Apple, however, seems to be either unsure regulators will approve the merger or just impatient. This iPhone, or at least the prototype, is equipped with the A5 processor. [...]
Apr
05
Appleās iTunes system has data on millions of users over several years. That data set is monumental and is now being offered as part of its iAd service. Marketers are able to see what kind of connections iAd has made between musical preferences and other preferences. An interesting example of these connections are minivan preferences [...]