Digital Marketing Blog

Despite the poor market share of Microsoft smartphones, some believe they are poised to make a large strike into the field. There are a couple of advantages Microsoft has going for it. The main benefit is the large share of business products Microsoft already controls. The theory is that Microsoft will be able to make [...]

Metrics for the 2011 Q3 about mobile advertising are out and the news is not good. The clickthrough rate for most mobile ads is about 18%, which is a 1% drop from the Q2 numbers. Many say this fits the trend because the summer months are slower than usual months. However, the 19% number from [...]

Klout, the foremost measurer of influence on the internet, has partnered with brands in an effort to spread influence in the analog world. Some of the disclosed partners are Audi, Starbucks, Secret and Microsoft. Users judged to have high influence as well as some other qualifying characteristics are sent free products. Klout also includes instructions [...]

Facebook has been available on mobile devices, but there were always some functions that did not work correctly on those mobile devices. On Tuesday Facebook released the Facebook Platform on Mobile that will allow apps and mobile browsers to fully use Facebook apps.     This will be lucrative for Facebook as they prepare for [...]

Baidu, the largest search engine in China, has partnered with Microsoft’s Bing to provide the English language search support. China’s internet population is 477 million and there are over 10 million searches per day conducted in English. Baidu acknowledges, however, that those English language searches are not handled very well, so the 10 million number [...]

Microsoft has announced it will delay its tablet based on the Windows Phone 7 software. Instead it will release the tablet, which Microsoft calls Slate, when the next version of Windows is released in 2012. Even though it will be late to the competition, some analysts hold out hope. The current tablet offerings are not [...]

Microsoft unveiled new features in the update, called Mango, to its smartphone. The improvements will attract new users, but might not do much to poach Android or iPhone users. The first and possibly most significant advance is the browser. Internet Explorer 9 is fully integrated. It is not a mobile version of the browser and [...]

Microsoft buys Skype. In the deal Microsoft will hand over $8.5 billion in exchange for the internet phone and conference calling system Skype has built up. There had been speculation about a Skype sale, and most everyone but Miscrosoft was rumored to be a front-runner. The FaceBook-Skype deal seemed to be a good deal for [...]

Firefox 4 was just released and within 24 hours it had been downloaded nearly 7 million times. Microsoft’s Internet Explorer 9 only barely topped 2 million downloads in the same amount of time. Microsoft will claim Internet Explorer is the most popular browser in the world, but that is a measure of possession and not [...]

The latest lawsuit to plague the Android OS is Microsoft’s suit of Barnes & Noble, Foxconn and Inventec. At the moment there are 36 other lawsuits concerning intellectual property infringement, all involving the Android OS. This is an issue that, many think, plagues Google at large and not just Android. Google is well known for [...]