Digital Marketing Blog

On December 8, Android’s chief Andy Rubin reported there were 300,000 Android activations each day. As of Tuesday that number is now 500,000. That’s an impressive number and it is an impressive growth. 9to5Google.com The easy trend for mobile ad agencies is the growth of smartphones and the growth of the mobile web. Advertising needs [...]

The solid rumor has the iPhone 5 hitting shelves in September. The new phone is touted as having the hardware to revolutionize mobile computing as well as how mobile marketing is conducted. The less solid rumor, however, says there will be two new iPhones to hit the shelves in September. In addition to the iPhone [...]

The Federal Trade Commission has announced that it will look into complaints about some anti-competitive practices by Google. Google currently controls two thirds of the search market. What is interesting about this announcement is that Google is right now at its weakest since securing its dominance as the search leader. TmobileTeeks.com Microsoft’s Bing is an [...]

Google is launching a new framework, WebRTC, which would make instant communications an open source endeavor across all types of devices. The framework would allow chatting, email, voice and even video commutations possible regardless of the proprietary standards of the internet enabled device. Computing.co.uk This would be a huge development for the digital agency. Not [...]

There are two reasons June was a significant month for the digital agency. Tablet and smartphones sales were larger in volume than desktops and notebooks. Secondly, users spent more time on mobile applications than they did viewing web pages. That last development was the result mainly of more sessions per user rather than longer sessions. [...]

TechCrunch says there are about 80 developers that have been working on Project Spartan for a couple of months now. Project Spartan is FaceBook’s attempt to take HTML5 to a new level, killing applications. Instead of applications, web pages would be able to execute the actions people use apps for. SiteWorx.com The main beneficiary of [...]

Android fragmentation is not a new concern, but it is taking on increased scrutiny as the actual fragmentation intensifies. Data says smartphones users typically have a loyalty to their smartphone’s operating system rating at 25%. Apple commands 59% brand loyalty compared to Android users 29%. ArsTechnica.com The Android fragmentation is caused by frequent updates, which [...]

Google Mobile’s search page used to be a replica of the non-mobile version. Google has recognized, however, that most mobile searches are utilizing the mobile aspect of the search. Their response is to better integrate Google Places into the search page. The page now looks normal except at the bottom where the user is given [...]

There has been debate about whether or not digital agencies ought to refer to the iPad as a mobile device. It is clearly portable, but considering it to be mobile like a smartphone is a stretch, too much for some. The iPad’s size makes it questionable even if it is connected to the internet. The [...]

There is a genre of app that requires the user to be a subscriber. These apps are usually apps of magazines and until now Apple was not allowing them to be in the appstore without levying a hefty fee. Apple had classified these apps as marketplace apps because they sell products within the app instead [...]