Digital Marketing Blog

Many commentators deemed Tuesday’s Apple announcement a failure because the anticipated iPhone 5 announcement did not happen. Steve Jobs would have probably made a joke about the rabid rumor mill, but that’s not Tim Cook’s style. Despite the lack of the big news, it was still a big day for the handset industry and the [...]

Walmart acquired Vudu.com in February, which is not as large as Netflix, but does provide streaming movies. Unlike Netflix and more like iTunes, Vudu offers content on a per viewing basis instead of a monthly access fee. Walmart has now announced that Vudu will be integrated into the retailer’s internet portal. Vudu is also available [...]

Google is working on an exchange — akin to other exchanges such as health insurance, etc. — for web-data. The set-up is simple, it’s the devil that is in the details. Internet users, advertising viewers, would be divided into groups and then cookies for certain data segments would be placed in browsers of those users. [...]

The firm Community 102 has released new data about the demographics of social media users. The main surprise is in the presentation of the data. It’s an infographic that makes reading easier than a report. The other main surprise is about the age group of the most active social media users. 25% of the users [...]

FourSquare will begin offering deals to customers through popular deep discounters like Groupon, Living Social, Gilt Group and some others. FourSquare has 10 million users and with its data set on many of those users the advertisements should be well targeted and see results for the participating vendors. Normally FourSquare makes no money from the [...]

Since last year the number of online shoppers using a brand’s FaceBook page has increased 3 percent. That bump moves blogs, forums and review sites into second place. Many FaceBook users, about 35%, are willing to make purchases through widgets and apps on FB’s site and more than half of users, 53%, have reached an [...]

The key to being seen on mobile devices is to be seen within games. New data shows that smartphone owners that have downloaded an app in the past two months have downloaded a game. Apps serving weather, social networking and maps are also very popular, but gaming is consistently the most sought after category of [...]

The worst kept secret in the business is that FaceBook is too large. FB has too many customers to manage all of the advertising impressions well, so it does what everyone does: outsources. FB has almost two dozen advertising agencies that are allowed to render ads on FB pages. BitsStation.com Social media agencies should look [...]

Baidu, the largest search engine in China, has partnered with Microsoft’s Bing to provide the English language search support. China’s internet population is 477 million and there are over 10 million searches per day conducted in English. Baidu acknowledges, however, that those English language searches are not handled very well, so the 10 million number [...]

Google analytics is the widest used analytics tool used by webmasters. The number of metrics and comparisons offered is astounding, especially since Analytics is free. Now Analytics has updated to include metrics for social tools. Analytics will compile data about “Likes”, retweets and “+1”s. Not only is an activity report available but so too is [...]