Digital Marketing Blog

Of all the web destinations — social networks, games, email, etc… — social networks are the dominant destination. 23% of the time Americans are online is spent dealing with these networks. The top 5 of these networks are not a surprise, in descending order: Facebook, Blogger, Tumblr, Twitter and LinkedIn. Of the 10 most popular [...]

Klout is considered one of the industry leaders for measuring a Twitter user’s online presence. Last year, Klout added Facebook to its available service followed a few months ago by additions of LinkedIn, Foursquare and YouTube. Now Klout is offering its metrics for more: Last.fm, Blogger, Flickr, Instagram, and Tumblr. Klout plans to soon offer [...]

LinkedIn, the social network for business professionals, recently reached 100 million users. This milestone was lost on many because it pales in comparison to FaceBook and Twitter. However, this milestone is an important one because LinkedIn is fundamentally very different than either of those other platforms. Of the 100 million users, 44 million of them [...]

LinkedIn has announced it now has 100 million users. While only the size of a fraction of Facebook, LinkedIn has a different user base that makes it a valuable platform for marketers. A social network for business minded users should be enough of a niche to be valuable, but there are some other differences than [...]

Online advertising is now a $16 billion per year industry, but Google’s Schmitt thinks that number can reach as high as $200 billion. That growth will be led and caused by display ads, which are able to update in real time even if a user has remained on a single web page for quite some [...]

If you’ve ever experienced a fatal computer crash, you know how vital backing up your information is. What about your social information? How do you keep that safe in the age of digital resumes and online profiles? Here are a few steps you can take to make sure you don’t lose all of your social media information: [...]

Have you logged into Facebook recently? You may have noticed a few changes to your Facebook Profile design. While Facebook boasts of improvements to visual browsing and new user experiences, the redesign seems to subtly echo business networking powerhouse, LinkedIn. Aside from the initial disorientation, let’s review the Pros and Cons: Photos take center stage [...]

Scott Monty, Global Digital and Multimedia Communications Manager for Ford Motor Company, and a panel of social media experts will share case studies, tips and best practices for using social media to positively drive your business at a “Social Media Jump Start” seminar hosted by Inforum on Thursday, June 25. The Wall Street Journal, Forbes [...]

Many people are on Linkedin. Business people often use Linkedin but still hold back from Facebook. How long can this hold out? I feel they go hand in hand. Why? 1. Linkedin is great for business. But life (and business) is about relationships. And that includes families, friends, hobbies, interests, and shared experience. Linkedin only [...]

On January 28, Shauna Nicholson lead a discussion on using social networks for business. This discussion focused on the best uses of Facebook, Linkedin, and Twitter. Along with some tips on how social networking can impact your bottom line. You can view Shauna’s toolbox here.

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