The Digital Bus

Facebook Comments Compared to Likes

Wed Nov, 2011 by Derek Mehraban

Edgerank analyzed over 80,000 Facebook posts from October 2011 and came to some surprising conclusions. Every time a post is liked, that post will receive 3.1 clicks. However, when there is a comment then that post will receive 14.678 clicks. That’s an astounding ratio of almost 5 to 1.     Edgerank also released data [...]

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Facebook Likes Have a Very Short Life Span

Mon May, 2011 by Derek Mehraban

Visibli, a social analytics firm, released findings about the lifespan of a Facebook ‘like’. The digital marketer using Facebook to help a client needs to be aware of the latest findings about Facebook usage. Half of all ‘likes’ on Facebook happen within the first hour and 20 minutes of the contents creation. Within 22 hours, [...]

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